James Bachini

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  • Lookalike Audience | What, Why & Tips For Building Lookalike Audiences 👀

    Lookalike Audience | What, Why & Tips For Building Lookalike Audiences 👀

    This article provides everything you need to know about lookalike audiences. From the basics of how to effectively seed lookalike audiences to how lookalike audiences work and how you can profit from the technology. What Is A Lookalike Audience When To Create A Lookalike Audience Tips For Building A Lookalike Audience Facebook Lookalike Audience Google […]

  • Google Ads Performance Max Campaigns

    Google Ads Performance Max Campaigns

    Google Ads Performance Max campaigns are due to be released in 2021 for advertiser who request to be part of the beta test. The ads will be a “next step” in the use of machine learning throughout the Google ads system. What Are Performance Max Campaigns? James On YouTube Performance Max Campaigns Are Conversion Focused […]

  • Dealing With Googles Mobile Friendly Algorithm

    From the 21st April Google will be penalising sites for mobile search which don’t appear mobile friendly. You can test your site here: https://www.google.com/webmasters/tools/mobile-friendly/ If you haven’t done any mobile design you’ll probably get some warnings like this: Text too small to read Links too close together Mobile viewport not set Content wider than screen […]

  • Google Friendly Mobile Pages Test

    Google have provided a tool which checks to see if a site renders clearly in a mobile browser. The tool looks like it is setup at 320px and if your site works at this you’ll get a “mobile-friendly” tag in your organic search listings. Here’s the link to check your sites: https://www.google.com/webmasters/tools/mobile-friendly/ Some other good […]

  • Facebook taking on Google Adwords

    UPDATE: 29th September 2014 – More details coming in about this. Facebook is expected to make an announcement tonight about the new ad platform. Early reports suggest it is a reworked version of Atlas which they acquired from Microsoft. The key principle is laser targeting across multiple devices. So you can target the same user […]

  • Using Google Fonts on Landing Pages

    This is how you can use Google web fonts on your landing pages, blog posts and web pages. The benefit of this is that the font is loaded from a remote server include on the Google APIs so it does not depend on the local storage of that font on the users computer. This makes […]

  • Combining Maxmind GeoIP with Google Maps iFrame

    This is a quick script which uses Maxminds geoip location db downloadable for free from here with Google Maps iFrame. I haven’t tested this enough to find out if Google restrict the number of requests by referrer but you could always put a meta refresh page in the iframe to blank the referrer if thats […]

  • Googler Helping Affiliates…. in 2012!

    Just when you think everyone working under advertising at Facebook and Google has been treated to a common sense bypass I get a lovely message like this. Hello James, Thank you for writing in. Hope you’re doing well! I’m Jaya, from the Google AdWords Support Team and I’ll be assisting you with your queries today. […]

  • Direct Response Marketing Pushing CPC Prices Up – The Future for Google Adwords

    I was asked to setup a little campaign for an offline electrical company on “The Google”. The business they operate in is electrical testing or PAT testing as it is known here in the UK. It’s the kind of industry where I wouldn’t expect to find much competition when it comes to online marketing. That […]

  • Google confirms SEO value in Plus One

    The following snippet was displayed in our Adsense account this morning: Does this mean the plus one is affecting searches carried out by people socially linked to your gmail account or does it mean there is a global SEO value in plus ones. Probably both so why isn’t the plus one button as widely spread […]