James Bachini

Social

  • 3 Best Types Of Twitter Ads

    3 Best Types Of Twitter Ads

    In this article I share three types of twitter ads that have been most effective and provide the best return on ad spend. Twitter Ads [Video] This video demonstrates the setting up of a follower lookalike Twitter ads campaign along with how to create the ads and optimise performance. James On YouTube Follower Lookalike Follower…

  • Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions

    Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions

    What are micro conversions? Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behaviour and optimise advertising and landing pages faster. They are generally not directly linked to key performance indicators for an advertising campaign but can be used to scale (increase traffic volumes) more effectively. James…

  • What does Affiliate Marketing mean?

    What does Affiliate Marketing mean?

    Affiliate marketing is when an “advertiser”, normally a brand or company, offers a 3rd party “affiliate” a financial incentive to promote their products and services.

  • All the Facebook ads targeting options [infographic]

    All the Facebook ads targeting options [infographic]

  • Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels

    Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels

    Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it has a direct influence on their profits. Retargeting (or remarketing) tracking is important because by building an audience we can launch cost-effective marketing…

  • Facebook changes ad text guidelines

    Facebook changes ad text guidelines

    Facebook has changed it’s policy on disallowing ads with more than 20% text. There are now 4 bands in which your ad will be placed. OK, Low Text, Medium Text, High Text. The higher band your ad comes in the lower your quality score and less traffic you will get or higher you will have…

  • Dynamic Tracking Tokens For Major Ad Networks

    Dynamic Tracking Tokens For Major Ad Networks

    Google Adwords Search term insertion {keyword=”leather couches”} {Keyword=”Leather couches”} {KeyWord=”Leather Couches”} {KEYWORD= “LEATHER COUCHES”} {device} {devicemodel} {placement} {creative} {adposition} {target} {network} {matchtype} Facebook No tokens 🙁 Plenty of Fish pof.com {age:} {state:} {gender:} TrafficVance %KEYWORD% MSN Adcenter {KeyWord} = Order Fresh Fruit today {keyword} = Order fresh fruit today {Keyword} = Order Fresh fruit today…

  • Setting Up Retargeting Pixels for Adwords and Facebook

    Setting Up Retargeting Pixels for Adwords and Facebook

    Retargeting works by placing a image pixel or code snippet on your website. You can then launch advertising campaigns targeted at those specific users that have visited the page and “seen” the hidden pixel. This is how to set it up… Facebook Go to Ads Manager > Audiences > Create Audience > Custom Audience >…

  • Designing Banners in Place

    Designing Banners in Place

    Something I don’t hear a lot of affiliates talk about is taking the placement in to consideration when designing banners. Sometimes if you are targeting multiple sites/positions this isn’t possible but for traffic sources like Facebook this is something every affiliate should consider. Simply take a screenshot of the page where you intend to advertise…

  • Facebook taking on Google Adwords

    UPDATE: 29th September 2014 – More details coming in about this. Facebook is expected to make an announcement tonight about the new ad platform. Early reports suggest it is a reworked version of Atlas which they acquired from Microsoft. The key principle is laser targeting across multiple devices. So you can target the same user…

  • Facebook Social Graph, Start of the end for online dating?

    Today Facebook launched the social graph in the UK. You can see from the below screenshot how this can be used to search for friends and friends of friends who are single. Could this be the start of Facebook entering or getting more involved in the online dating world? With the introduction of #hashtags it…

  • Is Facebook Going Live with Mobile Traffic?

    Is Facebook getting ready to go live with mobile traffic? There are options for mobile operating systems and devices in broad categories now. I still haven’t seen any ads other than sponsered stories on m.facebook.com yet… This screenshot is from the power editor in Chrome, highly recommended if you are uploading lots of similar ads.

  • Social Network Demographics

    Heres a little sketch I put together of the stereotypical users of each of the major social networks. I used Alexa to put this together based on their audience profiling and I’ve linked to each at the bottom if you want some further reading. Alexa profiles: Facebook Twitter Linkedin Pinterest MySpace

  • UK Postcodes for major cities

    This is useful for PoF advertising. A list of postcodes (Zip Codes) for major cities in the UK. Can be used for all sorts of other uses, as you can see this was formatted for a php geo-targeting script. $postcode[‘London’] = ‘W1D1AP’; // use for england radius 75miles $postcode[‘Birmingham’] = ‘B46QS’; $postcode[‘Leeds’] = ‘LS18TL’; //not…

  • Custom Facebook Share and Twitter Tweet Buttons as WordPress Widget

    The following is the php code to make your own dynamic Facebook share and Twitter tweet buttons. Just place the images in the root directory and install the Samsarin PHP widget. Copy this code into a Samsarin Php widget and drag it to your sidebar. <a target=”_blank” href=”http://www.facebook.com/sharer.php?u=<?php echo “http://” . $_SERVER[‘HTTP_HOST’]  . $_SERVER[‘REQUEST_URI’]; ?>”><img…

  • Facebook Share button more effective than Likes?

    A recent post at SEOMoz suggested that their research has found a better correlation between facebook shares than Facebook likes. The full post is here and makes for an interesting read. One of the things that really caught my attention was in the comments and I quote: “After chatting with our Google rep it seems…