Tagged: tracking

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27/02/2020

Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions

What are micro conversions? Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behaviour and optimise advertising and landing pages faster. They are generally not directly linked to key performance indicators for an advertising campaign but can be used to scale (increase traffic volumes) more effectively. Scale Campaigns Profitably Micro conversions are most valuable when you are scaling a campaign across multiple...

Code / Tracking

06/02/2017

Passing URL parameters (GET variables) on a PHP redirect

Update Feb 2020 The query parameter string is stored in the following variable $_SERVER[‘QUERY_STRING’] So for the URL: server.com/index.php?test=123&hi=hello the $_SERVER[‘QUERY_STRING’] will contain this string “test=123&hi=hello” We can then pass this out when redirecting landing page (see code below from original blog post). If you want to access a single variable then you can use $_GET[‘variableName’]; From the example above $_GET[‘hi’] === “hello” If you want to forward on the...

CPA / Tracking

25/09/2014

Why postback pixels aren’t good enough

What is it with the increase in use with global postbacks? This is where you send the network an id and they send it back to you if it converts. It seems that some affiliates are actually using this type of tracking and optimising on a single tracking system. For the love of god can people stop using postback conversion tracking. It’s terrible, ineffective and most of all limiting in...

Installing Prosper202 for Affiliate Marketing

Tracking

07/05/2013

Installing Prosper202 for Affiliate Marketing

Things you’ll need to get setup with Prosper202 and affiliate marketing: > A webhost or VPS or Dedicated server (web host is cheapest, Dedi’s are most expensive, VPS is a good compromise) > A domain name, just use a .com in case you want to run international in the future. Godaddy are pretty good. > An ftp client. I use fireftp, a firefox addon. Just type ftp into the addons...

Tracking

03/01/2013

Firing a S2S tracking url from an image conversion pixel

Use this on your landing page: setcookie(“cid”, $_GET[‘accid’], time()+7*24*60*60, ‘/’, ‘.mydomain.com’); This sets up a cookie so you can track a click id in www.mydomain.com?accid=123 You could also set this up track any other data you want, subid, affiliate id etc. Then setup your conversion image pixel as <img src=”http://www.mydomain.com/conversion.php” height=”1px” width=”1px” /> This code goes in conversion.php if (isset($_COOKIE[‘accid’])) { $url = ‘http://www.trackingdomain.com/server2servertracking/conv.php?cid=’.$_COOKIE[‘accid’]; $ch = curl_init(); curl_setopt ($ch, CURLOPT_URL,...

Code / Tracking

15/11/2012

Stupidly Simple AB or Multivariate Testing

Here’s a simple way you can setup a simple multivariate or A/B split test without any software just using the subid variables provided by an affiliate network and some really basic php. <?php $out = ‘http://www.myaffiliatelink.com/page1.php?affid=123&subid1=’; if (rand(0,1) == 0) { $out.=’g1′; $girlimg = ‘1.png’; } else { $out.=’g2′; $girlimg = ‘2.png’; } // this randomly chooses an image and adds either g1 or g2 to the outlink. if (rand(0,1)...

Tracking

09/09/2012

Lessons learned from writing a bespoke tracking platform

For a recent project I wanted to develop a tracking platform which was specifically designed to suit my needs. It needed to be simple to use, capable of handling seven figure audiences daily and built on technology I understand so it can be customised on the go. I decided to build it arround php / mysql giving each days data a new table. I also found that alot of the...

Loading a conversion pixel on click through

Code / Tracking

21/08/2012

Loading a conversion pixel on click through

Mobile campaign optimisation throws up a number of issues in regard to tracking. One thing I’ve found really useful is to load a conversion pixel on click through from the landing page to the offer page. This can be a traffic source pixel which can then be used to give some indication of site/device/carrier quality etc. It’ll be tracking click throughs rather than conversions so it’s not perfect but it...

Mobile Multivariate Testing with SubID’s

Code / CPA / Mobile / Tracking

06/08/2012

Mobile Multivariate Testing with SubID’s

Due to slow page load speeds it is advised to keep tracking software to minimum when running mobile campaigns. This caused me a problem when trying to develop and optimise a mobile landing page. Because I wasn’t using prosper or any other tracking software I couldn’t plug in my custom multivariate testing scripts. I was direct linking straight to Neverblue’s platform which has multiple subid’s. I decided the best way...

Tracking

14/03/2012

Tracking CPS Networks With Prosper202 and CPV Lab

In the UK alot of affiliate marketing is done through cost per sale networks. The big ones being Tradedoubler and Affiliate Window. Here is how to integrate their backend systems with a performance based tracking system such as prosper202. TradeDoubler add &epi=[[subid]] Affiliate Window add &clickref=[[subid]] Affiliate Future add &tracking=[[subid]] Commission Junction add &sid=[[subid]] nb.it may need to be ?sid=[[subid]] if no other dynamic vars are in url Google Affiliate...