tracking
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Defining Key Performance Indicators | From 34 KPI Examples
In this article we look at Key Performance Indicators, how to define them, review them and how you can set up a KPI dashboard for your business. KPI’s in 90 Seconds What are Key Performance Indicators? What makes a good KPI? Categories of KPI and 34 Key Performance Indicator Examples Steps To Defining KPI’s Setting […]
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Analytics Strategy | Essential Guide To Data Driven Marketing 📈
This module is part of a free online course where you can learn digital marketing. How to create an analytics strategy to track visitor metrics, provide actionable insights into performance and establish data driven marketing methodology for continuous improvement. [Video] Creating An Effective Analytics Strategy Why Analytics & Privacy Are Important Roadmap For Developing An […]
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Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions
What are micro conversions? Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behaviour and optimise advertising and landing pages faster. They are generally not directly linked to key performance indicators for an advertising campaign but can be used to scale (increase traffic volumes) more effectively. James […]
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PHP Redirect with Parameters | Passing GET variables in a Redirect
Update March 2023 To do a 301 PHP redirect with parameters to another page we can use the following code: The entire query parameter string is stored in the following variable. Everything after the question mark. So for the URL: server.com/index.php?test=123&hi=hellothe $_SERVER[‘QUERY_STRING’] will contain this string “test=123&hi=hello” We can then pass this out when redirecting […]
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Why postback pixels aren’t good enough
What is it with the increase in use with global postbacks? This is where you send the network an id and they send it back to you if it converts. It seems that some affiliates are actually using this type of tracking and optimising on a single tracking system. For the love of god can […]
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Installing Prosper202 for Affiliate Marketing
Things you’ll need to get setup with Prosper202 and affiliate marketing: > A webhost or VPS or Dedicated server (web host is cheapest, Dedi’s are most expensive, VPS is a good compromise) > A domain name, just use a .com in case you want to run international in the future. Godaddy are pretty good. > […]
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Firing a S2S tracking url from an image conversion pixel
Use this on your landing page: setcookie(“cid”, $_GET[‘accid’], time()+7*24*60*60, ‘/’, ‘.mydomain.com’); This sets up a cookie so you can track a click id in www.mydomain.com?accid=123 You could also set this up track any other data you want, subid, affiliate id etc. Then setup your conversion image pixel as <img src=”http://www.mydomain.com/conversion.php” height=”1px” width=”1px” /> This code […]
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Stupidly Simple AB or Multivariate Testing
Here’s a simple way you can setup a simple multivariate or A/B split test without any software just using the subid variables provided by an affiliate network and some really basic php. <?php $out = ‘http://www.myaffiliatelink.com/page1.php?affid=123&subid1=’; if (rand(0,1) == 0) { $out.=’g1′; $girlimg = ‘1.png’; } else { $out.=’g2′; $girlimg = ‘2.png’; } // this […]
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Lessons learned from writing a bespoke tracking platform
For a recent project I wanted to develop a tracking platform which was specifically designed to suit my needs. It needed to be simple to use, capable of handling seven figure audiences daily and built on technology I understand so it can be customised on the go. I decided to build it arround php / […]
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Loading a conversion pixel on click through
Mobile campaign optimisation throws up a number of issues in regard to tracking. One thing I’ve found really useful is to load a conversion pixel on click through from the landing page to the offer page. This can be a traffic source pixel which can then be used to give some indication of site/device/carrier quality […]
