James Bachini

Translation Options When Advertising Globally

When scaling successful campaigns to different countries the biggest stumbling block can be the language barrier. Unless you are a fluent or have a babelfish at hand the chances are that you are going to need some help to translate your ad copy.

There are a number of options and we have outlined each below in order of cost vs quality.

Google TranslateThe cheap and quick solution

Googles translate engine is very good and is improving all the time. If you need to translate a single word for targeting options this will suffice. Bear in mind that it is not perfect at translating longer phrases and your ad copy will lose its human appeal.

One hour translateThe impersonal approach

Onehourtranslate.com offers a translation service which is cheap enough and very effective. You upload a document and it is assigned as a project to a contractor. A real person translates the text and sends it back to you. It is worth noting that they really should have called the service 24hr translate as some languages take longer than others to get done.

Private contractor – The personal approach

If you have a fair amount of work for a translator consider going somewhere like Odesk to hire a contractor. The advantage of this is you can chat to them and explain what you are trying to achieve with the ad copy and how the piece should come across.

whole world in his hands

Get The Blockchain Sector Newsletter, binge the YouTube channel and connect with me on Twitter

The Blockchain Sector newsletter goes out a few times a month when there is breaking news or interesting developments to discuss. All the content I produce is free, if you’d like to help please share this content on social media.

Thank you.

James Bachini

Disclaimer: Not a financial advisor, not financial advice. The content I create is to document my journey and for educational and entertainment purposes only. It is not under any circumstances investment advice. I am not an investment or trading professional and am learning myself while still making plenty of mistakes along the way. Any code published is experimental and not production ready to be used for financial transactions. Do your own research and do not play with funds you do not want to lose.