A place for miscellaneous posts on a variety of different marketing matters.
I learnt the hard (and expensive way) not to try and predict stock market timings so I wont guess when the next recession will occur. Like a knock on the door from someone wanting to talk about Jehovah, you know it’s going to happen but it’s normally at the most inopportune time when you don’t expect it. In this article we are going to look at how a general recession...
This is a short book about efficiency and calm in the workplace. I read it six months or so ago and some of the concepts are really useful if you are used to working in high pressure environments. Chapter Breakdown Curb your ambition – don’t try to change the world Defend your time – don’t allow others to distract you all day and prevent any work getting done Feed your...
This book was mentioned by Robert Gryn, the Voluum guy. I think there must be quite a few affiliates, digital marketers and high performers who are on the OCD scale. This book is about perfectionism which is very closely related or part of that scale. OCD is obsessive compulsive disorder. I’m terrible for it. I can’t sit at a table without straightening cutlery. For some reason I feel better if...
I saw this online and thought it was a really good infographic to show what happens on the other side of the sales marketing divide. For most online marketers the thought of having to make a phone call or actually talk to someone probably seems a bit alien. We just buy high volume traffic, dump it on a high converting landing page and wait for the money to roll in....
This book was recommended on someones most life changing books list. Despite the guru title it’s actually quite a bit different to the standard Tony Robbins spin-offs. The writer Felix Dennis isn’t selling anything, there’s no upsells or hidden agenda. He’s an older guy that made a lot of money in magazine publishing and floated a large electronics mail order company in the US. His net worth is quoted in...
I was doing some SEO research using the cloud compute engine and ended up analysing tens of millions of URL’s using a link checking tool I built. The following list is a collection of the most linked to domains online. It will have a UK bias and isn’t in perfect order although more popular sites should appear higher up. These sites were all seen four or more times across different...
Andreeson Horowitz is Silicon Valleys leading venture capital firm. Their portfolio itself is worth a flick through at: Portfolio It’s incredible how many of the tech startup success stories they have been involved in. Ben Horowitz is one of the cofounders and in his book the Hard things about hard things he talks about his time before he started the VC firm. He was CEO of Soundcloud/Opsware and describes himself...
To get through this you are going to need to read a hundred or so pages of why Zappos is such an amazing company how how they are changing the world. That said Tony does make some interesting points throughout the book. His story of how he got started in the tech industry first with Linkshare and then with Zappos is quite an interesting read. Profits > Passion > Purpose...
This book is about testing an idea before you go all out and build a business around it. Pat goes through some interesting thought experiments based on what you want personally and how your business idea will fit in to that. There is some good information about market research in there. I particularly like the P.L.A.N.E. section i which stands for: Problems – look for problems your clients may have...
It’s really hard to find any kind of information from experienced performance marketers. You generally have to wade through all the gurus who have no real idea or sign up to a paid forum full of newbies. Finch is an English guy I believe who now lives in Thailand, has been doing affiliate marketing for ever and now runs a smallish team. The guy obviously knows his stuff and there...
