Google Analytics Event Tracking | GA Events Setup, Tips & Examples
In this article we will explore what you can do with Google Analytics Events, how to set them up, some example code for where they can be used and some tips for...
Category: Misc
A place for miscellaneous posts on a variety of different marketing matters.
Vanilla HTML | No. 1 Free HTML Boilerplate
A boilerplate is a starter template which contains the skeleton framework for a development project. Vanilla HTML is a HTML,CSS,JS boilerplate designed for websites with particular focus on SEO and performance marketing....
CRO | Conversion Rate Optimisation
Conversion rate optimisation or CRO is the process of making a website, landing page or app convert more visitors into leads and customers. What is CRO and do I need it? What...
Lead Magnets, Autoresponders & Tripwires | The Modern Sales Funnel
Lead magnets, autoresponders and tripwires form key components of a very popular sales funnel. Traffic is pushed into the funnel from traffic sources such as paid ads, content marketing and social media...
Advertising & Marketing Statistics 2020
These advertising and marketing statistics are derived from raw data on advertising and marketing trends in the UK, US and globally. Feel free to use any of the stats and/or images in...
What is Online Marketing? | A Definitive Guide
Introduction In this document I explain how online marketing works, provide online marketing tips and show how online marketers make money. There is a deep dive into building web properties, which traffic...
How do you turn a website into an app in 7 steps
This is a step by step guide to using a open-source package called Cordova to turn a website into mobile app on Android and iOS. I’ll be using a windows device for...
Essentialism Notes | Less But Better
The following are my notes on the Book Essentialism – the disciplined pursuit of less. The underlying principle of this book is “less but better”. The author Greg Mckeown starts with a...
CoronaVirus | The Most Socially & Economically Disruptive Event Of The Century
The coronavirus pandemic is the most socially and economically disruptive event of the 21st century. What will the world look like once we come out of lockdown and can we return to...
How To Calculate EV (Expected Value) By Analysing Risk & Reward
Expected value or EV is a term used in finance and gambling to define the estimated return of a given situation based on enough iterations. James On YouTube For example if you...
