Misc
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How do you turn a website into an app in 7 steps
This is a step by step guide to using a open-source package called Cordova to turn a website into mobile app on Android and iOS. I’ll be using a windows device for this but all the packages are also available for a Mac. To publish an app to the iOS app store you need to…
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How To Calculate EV (Expected Value) By Analysing Risk & Reward
Expected value or EV is a term used in finance and gambling to define the estimated return of a given situation based on enough iterations. James On YouTube For example if you bet $1 on a coin toss your EV would be 0 because you would win/lose 50% of the time and your loss would…
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8 Tips For The Perfect Blog Post
This is the revised 2020 complete guide to the best practices when creating content for your blog. You can use this framework to create a “perfect blog post” and move your site up the search engine rankings. James On YouTube The Title The title or headline of a blog post should be a close match…
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What does Affiliate Marketing mean?
Affiliate marketing is when an “advertiser”, normally a brand or company, offers a 3rd party “affiliate” a financial incentive to promote their products and services.
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Search For Satoshi
In 2008 an anonymous user with the alias Satoshi Nakamoto posted the original Bitcoin whitepaper to the Cryptography mailing list. Satoshi mined a lot of the early Bitcoin blocks and the rewards that are held in bitcoin wallets associated are estimated to be around 1 million BTC or 10 Billion USD. If Bitcoin eventually reaches…
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Cryptocurrency During The Next Recession
I learnt the hard (and expensive way) not to try and predict stock market timings so I wont guess when the next recession will occur. Like a knock on the door from someone wanting to talk about Jehovah, you know it’s going to happen but it’s normally at the most inopportune time when you don’t…
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Book Review: It doesn’t have to be crazy at work – Jason Fried and David Hansson
Amazon Link: It doesn’t have to be crazy at work This is a short book about efficiency and calm in the workplace. I read it six months or so ago and some of the concepts are really useful if you are used to working in high pressure environments. Chapter Breakdown Curb your ambition – don’t…
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Book: How to Be an Imperfectionist Review
Link: How to be an imperfectionist review I think there must be quite a few affiliates, digital marketers and high performers who are on the OCD scale. This book is about perfectionism which is very closely related or part of that scale. OCD is obsessive compulsive disorder. I’m terrible for it. I can’t sit at…
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How to Sell Anything
I found this “How to Sell Anything” infographic and thought it was a really good example to show what happens on the other side of the sales marketing divide. For most online marketers the thought of having to make a phone call or actually talk to someone probably seems a bit alien. We just buy…
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Book Review: How To Get Rich – Felix Dennis
Amazon Link: How To Get Rich This book was recommended on someones most life changing books list. Despite the guru title “How To Get Rich” it’s actually quite a bit different to the standard Tony Robbins spin-offs. The writer Felix Dennis isn’t selling anything, there’s no upsells or hidden agenda. He’s an older guy that…
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List of websites with the most links
I was doing some SEO research using the cloud compute engine and ended up analysing tens of millions of URL’s using a link checking tool I built. The following list of websites with the most links is a collection of the most linked to domains online. It will have a UK bias and isn’t in…
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Ben Horowitz Hard things about hard things review
Andreeson Horowitz is Silicon Valleys leading venture capital firm. Their portfolio itself is worth a flick through at: http://a16z.com/portfolio/ It’s incredible how many of the tech startup success stories they have been involved in. Ben Horowitz is one of the cofounders and in his book the Hard things about hard things he talks about his…
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Book Review: Delivering Happiness – Tony Hsieh
To get through this you are going to need to read a hundred or so pages of why Zappos is such an amazing company how how they are changing the world. That said Tony does make some interesting points throughout the book. His story of how he got started in the tech industry first with…
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Book Review: Will it fly – Pat Flynn
This book is about testing an idea before you go all out and build a business around it. Pat goes through some interesting thought experiments based on what you want personally and how your business idea will fit in to that. There is some good information about market research in there. I particularly like the…
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Book Review Finch Premium Posts 2016
It’s really hard to find any kind of information from experienced performance marketers. You generally have to wade through all the gurus who have no real idea or sign up to a paid forum full of newbies. Finch is an English guy I believe who now lives in Thailand, has been doing affiliate marketing for…
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What is required to dominate an online niche?
Here is a checklist of factors that need to be taken into account when building an online business. Money Site (main website) High Converting Optimised Landing Page Effective Sales Funnel Lead Magnet / Lead capture methods Designed for user The money site is where prospects will be converted to leads. An effective sales funnel is…
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The truth about online advertising agencies and consultants
I see a lot of companies promoting online marketing services to small and medium sized businesses. The engineering company I am involved with gets emails every day from companies offering adwords optimisation or SEO (search engine optimisation) services. How many of these companies actually know what they are doing though? I would hazard a guess…
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Fastlane Millionaire – BoM May
The Fastlane Millionaire is a self-help style book aimed at aspiring entrepreneurs. It does contain a lot of egotistical bull sh*t that you normally find in these style of books but there is also some gems of information. It is a bit like the 4 hour work week where if you can cut through the…
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WhatsApp being used for spam
This is the first time I’ve seen spam on WhatsApp in the UK. I got two messages from different numbers advertising the same site. I’d imagine they are utilising free sims along with an android bot of some sort to register an account and then target known mobile numbers from a list.
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The intelligent investor – April’s Book of the Month
The intelligent investor is to fund managers what cashvertising is to marketers. First published in the mid twentieth century it now comes with an updated commentary which is as good as the book itself. Graham inspired a host of famous investors including Warren Buffett and this book mirrors my own opinions about going against the…
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The balance of an online marketers skillset
Effective online marketing requires a balance of skills. A good campaign requires creativity, great design, effective programming and meticulous optimisation. Leonardo Da Vinci would have made a great affiliate. If he was around in today he’d find this easy because he had a great balance of artistic creativity and scientific inquisition. Good design is intertwined…
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The 4 hour work week – March’s Book of the Month
The 4 hour work week – Timothy Ferris This was a tough one to include or not. I really can’t stand the guy or his writing style but a lot of what he says is good advice. I’ve read this and the 4 hour body and am taking a break before reading the 4 hour…
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Healthy body healthy mind – Fitness for the self-employed
I see a lot of fitness and health related post on affiliate marketing blogs, everything from how I got ripped abs in 3 weeks to why I gave up coffee for a month. These sound more like our landing page headlines than blog posts but there does seem to be a strong focus in the…
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The Innovators – February’s Book of the Month
The Innovators is a historical portrayal of the digital revolution. It starts at Ada Lovelace the daughter of Lord Byron who is credited with the first concept of a computer programme and goes all the way up to 2014. The book details the first computers including the one at Bletchley Park which is significant to…
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Cashvertising Summary | My Notes On Ca$hvertising
Cashvertising is a classic and would be my first choice for anybody new to digital marketing that wanted to learn about copywriting. I’ve published my personal notes here so people can get a summary of the book or use it as a reference if they have read it previously. It was first published a hundred…
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My Office
My office at home. Dell XPS14 Laptop, Dell UHD monitor, Madkatz strike7 gaming keyboard (never played a game on it in my life) and a Madkatz mouse. The Bakerlite phone in the background is a genuine one from the 1940’s. I’d love to rig this up to a bluetooth handset but don’t have the heart…
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Facebook Funnies
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High CPU usage on mysqld but low memory usage
Had a problem with a server that was running alot of traffic and doing a lot of logging and updating mysql tables. The CPU usage was through the roof and it’s an 8 core server with 30GB of RAM. The strange thing was that mysqld was using all the processing power but hardly any memory…
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HC Traffic – Campaign Setup Guide
Most affiliates will know that pop under traffic provides a great way to scale campaigns to really high levels. A site which has 300×250 banners will usually charge $0.50~ cpm, the equivalent pop under ads will cost $5+. The reason sites can earn so much more with pop unders is because the user interacts much…
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Endorsement
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Internet Marketers Web Browser of Choice
Here are some stats from Google Analytics for this blog: I thought it was interesting to see how far behind Internet Explorer has fallen for people who know how to use a computer. It was only 5 years ago when they an 85%ish share in the market. In 5 years time I would expect it…
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Optimising Nginx in Linux
I found one of the servers was throwing up a 500 error quite regularly. I checked the logs and in /var/log/nginx/error.log I found the following errors: socket() failed (24: Too many open files) while connecting to upstream, client socket() failed (23: Too many open files in system) while connecting to upstream, client Solution was to…
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Apache Logs – Disk Space Ubuntu Plesk
One of my servers started groaning early last week and it turned out I had log files accumulating to nearly 1TB. Log rotation was switched on but it still wasn’t ideal. I solved this by ssh’ing into a root shell and running the following command: du -a /var | sort -n -r | head -n…
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15 Tools I Couldn’t Live Without
Everyone has their own set of tools that makes their day to day working life easier. Below I have made a list of the tools I use regularly and recommend to others. Notepad ++ – A great little text editor for windows (I use Kate in Linux). I pretty much hand code everything now so…
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Big Thank You To Neverblue for Out of Bounds Dominican Republic
Just like to say a big thank you to Neverblue for organising Out of Bounds Dominican Republic. It was an amazing experience to be surrounded by like minded people and have all the luxuries the Neverblue team laid on. Sun Rise Punta Canna 2012 My main takeaways from the trip were:- Mobile advertising is expanding…
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Translation Options When Advertising Globally
When scaling successful campaigns to different countries the biggest stumbling block can be the language barrier. Unless you are a fluent or have a babelfish at hand the chances are that you are going to need some help to translate your ad copy. There are a number of options and we have outlined each below…
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Setting up twitter feed to post to Twitter and Facebook accounts
If you don’t already have a facebook and twitter account for your company they are really easy to setup. On facebook remember to click the “Create a Page for a celebrity, band or business” link on the homepage. Once you have those accounts setup head over to twitterfeed.com and sign up for an account. Enter…
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Welcome to the blog
Thanks for visiting this is the first post at JiM’s Blog. To tell you a little about why we are starting a blog could take a while but in short we are trying to improve our communications throughout the industry and this is one method we are using. If you are interested in getting in…
