I see a lot of companies promoting online marketing services to small and medium sized businesses. The engineering company I am involved with gets emails every day from companies offering adwords optimisation or SEO (search engine optimisation) services. How many of these companies actually know what they are doing though? I would hazard a guess at next to none of them. Why would they? If a guy can actually rank...
Cashvertising is a classic and would be my first choice for anybody new to affiliate marketing. It was first published a hundred years ago or so by an old school print advertiser. It gives a great overview of the psychology behind marketing and copy writing. The book has become famous in internet marketing circles because to date noone has produced a better foundation for general marketing practice. It is a...
UPDATE: 29th September 2014 – More details coming in about this. Facebook is expected to make an announcement tonight about the new ad platform. Early reports suggest it is a reworked version of Atlas which they acquired from Microsoft. The key principle is laser targeting across multiple devices. So you can target the same user on their phone, tablet and laptop. Some more details here: http://atlassolutions.com/2014/09/29/meet-the-new-atlas/ Original Post: http://www.reuters.com/article/2014/09/23/facebook-advertising-idUSL3N0RO01Y20140923 This...
Most affiliates will know that pop under traffic provides a great way to scale campaigns to really high levels. A site which has 300×250 banners will usually charge $0.50~ cpm, the equivalent pop under ads will cost $5+. The reason sites can earn so much more with pop unders is because the user interacts much more with them and as an advertiser you can instantly show your targeted user a...
Here are a few ideas for split testing your banner ads. You could quite easily use these to take a single ad and knock up a 100 variations. Test them optimise out the losers and see what works best. There is no single best banner advertisement, everything needs testing and optimising continuously.
I was asked to setup a little campaign for an offline electrical company on “The Google”. The business they operate in is electrical testing or PAT testing as it is known here in the UK. It’s the kind of industry where I wouldn’t expect to find much competition when it comes to online marketing. That was until I saw the CPC’s in Adwords for keywords related to his business: This...
In-text advertising is a form of contextual advertising which is normally served on a cost per click basis. Targeted keywords are turned into links which drive traffic to your offers and landing pages. See below for an example: Alot of these type of ads are served on blogs and content sites so the quality of traffic can be quite high due to nature of visitors coming indirectly from the search...
