James Bachini


  • 5 DeFi Growth Metrics For Better Valuations

    5 DeFi Growth Metrics For Better Valuations

    Growth metrics have been used by tech VC’s for years to predict and monitor companies growth patterns. Terms like CAC (Customer acquisition cost) and LTV (Lifetime value) are critical to how we value startups in the traditional space. In DeFi the landscape is different and the metrics that we use are too. However on-chain transparency […]

  • How Groupon’s landing page has evolved in two years

    In 2012 Groupon was at the cutting edge of performance marketing. They had big budgets and were doing big business with affiliates. I thought it would be interesting to analyse a landing page from back then and then one they use today. The lander actually reminds me a bit of some of the dating landing […]