The balance of an online marketers skillset
Effective online marketing requires a balance of skills. A good campaign requires creativity, great design, effective programming and meticulous optimisation.
Leonardo Da Vinci would have made a great affiliate. If he was around in today he’d find this easy because he had a great balance of artistic creativity and scientific inquisition.
Good design is intertwined with art as engineering is with science. A successful online marketer, or team of marketers must have a balance of both. Everyone has a analytical side of the brain (left side) and a creative (right side). Lets look at how this gets used when we go about our daily jobs.
Programming is the one thing I’ve listed above which crosses the boundaries and requires both sides of the brain to be functioning. You need the creative side to write beautiful, elegant code but you need the analytical side of your brain to find all the bugs the creative side left in there. Probably though, a lot of these skillsets have some degree of crossover. I know I wish I could get more creative with my finances and find ways to pay less tax.
Its worth reflecting on your own skillset once in a while and looking at where you can make improvements. If you are much better at one side of the list above than the other it might be that you have a particularly analytical/creative brain. Make the most of it and either work to get the other side up to speed or hire someone to fill in the gaps.