Marketing

How The Twitter Algorithm Works

On the 31st March 2023 Twitter open-sourced large sections of it’s algorithm which ranks content. This provided refreshing insights into how large scale social media applications rank content. In this article I’m going to look at how the algorithm works and how content creators can use this new information to gain more reach and influence. […]

02/04/2023
Twitter Crypto Ads | Blockchain Advertising Is Live On Twitter

Twitter crypto ads are live after the platform unofficially relaxed its ban on advertising crypto products. Perhaps due to the Elon bid there seem to be more ads showing up and less stringent controls on ad quality. This opens up an opportunity for companies in the sector to use the platform for growth. In this […]

19/08/2022
3 Best Types Of Twitter Ads

In this article I share three types of twitter ads that have been most effective and provide the best return on ad spend. Twitter Ads [Video] This video demonstrates the setting up of a follower lookalike Twitter ads campaign along with how to create the ads and optimise performance. James On YouTube Follower Lookalike Follower […]

18/02/2021
Separating Signal From Noise on WallStreetBets [Niche Website]

This case study looks at how I went about building a one page website around the trending WallStreetBets community. Creating A Niche Website To Filter WallStreetBets [Video] The Problem & A Simple Solution Starting With A Script Lean Methodology For Niche Websites Marketing A Niche Website Niche Website Monetisation & Financials Conclusion Creating A Niche […]

01/02/2021
Online Marketing Glossary | The Definitive List Of Digital Marketing Definitions

I’ve worked in the digital marketing space for more than a decade and this online marketing glossary contains every marketing definition you could ever need. There are many online marketing glossaries out there but this one is unique because it wasn’t written by a virtual assistant 😋 James On YouTube 301 Redirect 404 Error AB […]

11/01/2021
Digital Marketing Overview | Beginners Guide

In this beginners guide I provide a digital marketing overview of how to setup and run online marketing campaigns. Check out the video and there’s more detailed information below and in the digital marketing tutorials section. [Video] Digital Marketing For Beginners How Online Marketing Works Performance Marketing Process Analytics & Tracking Website, Landing Page Design […]

09/12/2020
Guerilla Marketing | 12 Captivating Ideas To Bootstrap Your Brand

What Is Guerilla Marketing? News Hacking Treasure Hunts Works Of Artistic License World Record Attempts Poster Plastering Event Ambushing Social Trolls Competitor Competition Swag Giveaways Flash Mobs Codes, Secrets & Easter Eggs Product Placements/Demos How To Create Your Guerilla Marketing Campaign What Is Guerilla Marketing? Guerilla marketing is a creative, unconventional and often unauthorized marketing […]

08/12/2020
Google Ads vs Facebook Ads

The two largest ad networks in the world go head to head in this article. Google Ads vs Facebook Ads provides an overview of the differences between the ad networks with the aim of deciding where to allocate advertising budget for your business. At the end of this article you can find the links to […]

04/12/2020
Lookalike Audience | What, Why & Tips For Building Lookalike Audiences 👀

This article provides everything you need to know about lookalike audiences. From the basics of how to effectively seed lookalike audiences to how lookalike audiences work and how you can profit from the technology. What Is A Lookalike Audience When To Create A Lookalike Audience Tips For Building A Lookalike Audience Facebook Lookalike Audience Google […]

01/12/2020
NFC Marketing | 8 NFC Marketing Examples

In this article we look at NFC Marketing opportunities and how NFC chips can be used to merge online and offline marketing campaigns. Introduction To NFC Technology How To Write A NFC Chip Using Your Phone 8 NFC Marketing Examples NFC Business Cards NFC Billboards NFC Point of Sale Data NFC Stickers & Labels NFC […]

18/11/2020