Marketing
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Book Summary: Launch by Jeff Walker
I first read this book nearly a decade ago when it was called “The Product Launch Formula” but decided to revisit the updated version to go over some principles about launching products online. Here is a write up of my notes from the book which is available on Amazon. tl;dr Launch Takeaways Launch Book Notes…
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The Secrets Web3 Marketers Use To Launch New Crypto Projects
My previous background in digital marketing and now having worked in the blockchain sector for 6 years provides unique vantage point on the differences between conventional and web3 marketing. Successful crypto projects create communities of advocates who act as micro-influencers championing the cause. In this article I’ll discuss why “build it and they will come”…
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3 Ways To Raise Web3 Funding
In this article I’ll explore 3 ways in which you can raise funds for your project with web3 products. Membership NFT A NFT is a non-fungible token, they are often represented as a unique image which can contain additional rights such as: To execute a NFT drop, the following steps can be taken: If any…
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How The Twitter Algorithm Works
On the 31st March 2023 Twitter open-sourced large sections of it’s algorithm which ranks content. This provided refreshing insights into how large scale social media applications rank content. In this article I’m going to look at how the algorithm works and how content creators can use this new information to gain more reach and influence.…
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Twitter Crypto Ads | Blockchain Advertising Is Live On Twitter
Twitter crypto ads are live after the platform unofficially relaxed its ban on advertising crypto products. Perhaps due to the Elon bid there seem to be more ads showing up and less stringent controls on ad quality. This opens up an opportunity for companies in the sector to use the platform for growth. In this…
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3 Best Types Of Twitter Ads
In this article I share three types of twitter ads that have been most effective and provide the best return on ad spend. Twitter Ads [Video] This video demonstrates the setting up of a follower lookalike Twitter ads campaign along with how to create the ads and optimise performance. James On YouTube Follower Lookalike Follower…
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Separating Signal From Noise on WallStreetBets [Niche Website]
This case study looks at how I went about building a one page website around the trending WallStreetBets community. Creating A Niche Website To Filter WallStreetBets [Video] The Problem & A Simple Solution Starting With A Script Lean Methodology For Niche Websites Marketing A Niche Website Niche Website Monetisation & Financials Conclusion Creating A Niche…
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Online Marketing Glossary | The Definitive List Of Digital Marketing Definitions
I’ve worked in the digital marketing space for more than a decade and this online marketing glossary contains every marketing definition you could ever need. There are many online marketing glossaries out there but this one is unique because it wasn’t written by a virtual assistant 😋 James On YouTube 301 Redirect 404 Error AB…
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Digital Marketing Overview | Beginners Guide
In this beginners guide I provide a digital marketing overview of how to setup and run online marketing campaigns. Check out the video and there’s more detailed information below and in the digital marketing tutorials section. [Video] Digital Marketing For Beginners How Online Marketing Works Performance Marketing Process Analytics & Tracking Website, Landing Page Design…
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Guerilla Marketing | 12 Captivating Ideas To Bootstrap Your Brand
What Is Guerilla Marketing? News Hacking Treasure Hunts Works Of Artistic License World Record Attempts Poster Plastering Event Ambushing Social Trolls Competitor Competition Swag Giveaways Flash Mobs Codes, Secrets & Easter Eggs Product Placements/Demos How To Create Your Guerilla Marketing Campaign What Is Guerilla Marketing? Guerilla marketing is a creative, unconventional and often unauthorized marketing…
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Google Ads vs Facebook Ads
The two largest ad networks in the world go head to head in this article. Google Ads vs Facebook Ads provides an overview of the differences between the ad networks with the aim of deciding where to allocate advertising budget for your business. At the end of this article you can find the links to…
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Lookalike Audience | What, Why & Tips For Building Lookalike Audiences 👀
This article provides everything you need to know about lookalike audiences. From the basics of how to effectively seed lookalike audiences to how lookalike audiences work and how you can profit from the technology. What Is A Lookalike Audience When To Create A Lookalike Audience Tips For Building A Lookalike Audience Facebook Lookalike Audience Google…
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NFC Marketing | 8 NFC Marketing Examples
In this article we look at NFC Marketing opportunities and how NFC chips can be used to merge online and offline marketing campaigns. Introduction To NFC Technology How To Write A NFC Chip Using Your Phone 8 NFC Marketing Examples NFC Business Cards NFC Billboards NFC Point of Sale Data NFC Stickers & Labels NFC…
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Direct Linking | How To Set Up Quick Affiliate Campaigns 🏹
In this article we look at how direct linking affiliate offers works including a real world campaign setup video. What Is Direct Linking? Benefits Of Direct Linking Finding Affiliate Offers Finding A Traffic Source Testing & Initial Results Optimizing Direct Link Campaigns Scaling Up Affiliate Campaigns 3 Tips For Direct Linking Video Example Direct Linking…
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Website Competitor Analysis | 5 Steps To Research The Competition 🕵️
This article outlines the following five steps to carry out a thorough website competitor analysis. Assessing Competitive Landscape Analyzing Website Traffic Metrics Social Media & Content Analysis Web Technology & Tracking Analysis Personnel & Corporate Structure Research First let’s look at a video example of carrying out competitor research for a Clickbank product. Website Competitor…
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Custom QR Code Design | How To Create Custom QR Codes For Marketing
Here is an example of a custom QR Code which you can scan with any camera app to get a link back to this website In this article I’m going to show you how you can create these using a free tools. How Do QR Codes Work Generate QR Code Link Import QR Code To…
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SaaS Marketing Strategy
An optimal SaaS marketing strategy should focus on customer acquisition. Normally a free trial is offered as a lead magnet and users then convert to paid users on a monthly subscription. SaaS platforms scale well and can grow quickly when they find product market fit and get customer acquisition costs below lifetime revenues. Contents 7…
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Google Ads Performance Max Campaigns
Google Ads Performance Max campaigns are due to be released in 2021 for advertiser who request to be part of the beta test. The ads will be a “next step” in the use of machine learning throughout the Google ads system. What Are Performance Max Campaigns? James On YouTube Performance Max Campaigns Are Conversion Focused…
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Brand Narrative | How To Create Narratives With Brand Storytelling 🖋️
This module is part of a free online course where you can learn digital marketing. Brand Narrative & The Art Of Storytelling [Video] How Narratives Affect Business & Markets The Why That Drives Your Company Building A Brand With A Strong Narrative 3 Brand Narrative Examples Expressing Narratives With Brand Storytelling How To Share Your…
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Traffic Sources | How To Get More Traffic To Your Website
This module is part of a free online course where you can learn digital marketing. In this module we’ll be exploring the most effective traffic sources to drive more visitors and traffic to your website. Website Traffic Sources [Video] Paid vs Free Traffic – Expectations vs Reality Free Traffic Sources Content Marketing Strategy SEO –…
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5 Retargeting Examples| Remarketing Strategies With Facebook & Google Ads
This module is part of a free online course where you can learn digital marketing. Here are some retargeting examples of how to run effective remarketing campaigns on Google & Facebook Ads. As I go through the examples I will be introducing new concepts and more advanced retargeting methods. Content (Re)Marketing Bombardment URL & Event…
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Defining Key Performance Indicators | From 34 KPI Examples
In this article we look at Key Performance Indicators, how to define them, review them and how you can set up a KPI dashboard for your business. KPI’s in 90 Seconds What are Key Performance Indicators? What makes a good KPI? Categories of KPI and 34 Key Performance Indicator Examples Steps To Defining KPI’s Setting…
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Facebook Advertising Network | How To Instantly Improve Your Facebook Ads 🧩
This module is part of a free online course where you can learn digital marketing. The Facebook advertising network is the most advanced and powerful marketing platform the world has ever seen. In this module I’m going to show you ways to get the most out your Facebook ads. [Video] 7 Tips To Improve Facebook…
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Analytics Strategy | Essential Guide To Data Driven Marketing 📈
This module is part of a free online course where you can learn digital marketing. How to create an analytics strategy to track visitor metrics, provide actionable insights into performance and establish data driven marketing methodology for continuous improvement. [Video] Creating An Effective Analytics Strategy Why Analytics & Privacy Are Important Roadmap For Developing An…
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Creating Google Ads | Tips, Tools & Strategies
This article is part of a free online course where you can learn digital marketing. In this module I’ll be showing you how to create Google Ads effectively to get the best return on ad spend. Creating Google Ads Video Where Google Displays Ads Setting Up Google Ads Campaigns PPC Keyword List Tool Tracking Conversions…
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How To Monetise Your Website | 8 Ways To Make Money Online 💰
This article is part of a free online course where you can learn digital marketing. The following 8 methods are the most effective ways to monetise your website. Banner Ads Affiliate Marketing Accept Donations Consulting Merchandise Sponsored Content / Links / Shoutouts Creating Digital Products Selling The Site The Passive Income Spectrum 8 Ways To…
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Copywriting for Websites | Marketing Psychology Secrets
This article is part of a free online course where you can learn digital marketing. This article provides original research on how copywriting for websites converts visitors to customers and how to write better sales copy on your next website or landing page. 32 Copywriting Tricks Learned From Analysing 210 Landing Pages Marketing Psychology Concepts…
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SEO Content | How To Rank On Google 🕵️
This article is part of a free online course where you can learn digital marketing. In this article we are going to go through the complete process of creating SEO content that ranks at the top of Google. SEO in 90 Seconds What Content Ranks Well On Google Keyword Research High Click Through Rate Titles…
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Marketing Mix | What Is The Modern Marketing Mix?
Seth Godin is one of the few remaining marketers that sees the marketing mix as an art rather than a science. While reading his book “This is Marketing” I decided to revisit some of the fundamentals of marketing that get overlooked in today’s fast moving online space. The marketing mix is a concept originally from…
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Marketing Strategy Template
This free marketing strategy template provides a framework from which to plan out modern marketing activities. Follow the link below to download the document in Google docs, .pdf, .doc (word) and .odt format. Marketing Strategy Template Explained in 90 seconds Download the Template Core Value Proposition Marketing Objectives Key Performance Metrics Targets (SMART) SWOT Analysis…
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Marketing Help for Small Businesses
This article provides marketing help for small businesses that want to develop an effective digital marketing strategy. The first section is devoted to what companies can do internally and where to start. The second section is for SMEs with annual marketing budgets greater than £20,000 ($25,000) that could leverage external consultants and agencies. Internal Online…
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Google Analytics Event Tracking | GA Events Setup, Tips & Examples
In this article we will explore what you can do with Google Analytics Events, how to set them up, some example code for where they can be used and some tips for getting the most out of gtag events. Google Analytics Events in 90 Seconds What are Google Analytics Events? Breakdown of an Event Setting…
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CRO | Conversion Rate Optimisation
This article is part of a free online course where you can learn digital marketing. Conversion rate optimisation or CRO is the process of making a website, landing page or app convert more visitors into leads and customers. What is CRO and do I need it? What is the Average Improvement to Conversion Rate? How…
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Lead Magnets, Autoresponders & Tripwires | The Modern Sales Funnel
This article is part of a free online course where you can learn digital marketing. Lead magnets, autoresponders and tripwires form key components of a very popular sales funnel. Traffic is pushed into the funnel from traffic sources such as paid ads, content marketing and social media outreach. The visitor is directed to a landing…
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Advertising & Marketing Statistics 2020
These advertising and marketing statistics are derived from raw data on advertising and marketing trends in the UK, US and globally. Feel free to use any of the stats and/or images in 3rd party content but include a link back to this blog at https://jamesbachini.com Advertising Spend & Market Size Stats Performance Marketing Stats E-Commerce…
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What is Online Marketing? | A Definitive Guide
This article is part of a free online course where you can learn digital marketing. Introduction In this document I explain how online marketing works, provide online marketing tips and show how online marketers make money. There is a deep dive into building web properties, which traffic sources are being used and how to scale…
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Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions
What are micro conversions? Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behaviour and optimise advertising and landing pages faster. They are generally not directly linked to key performance indicators for an advertising campaign but can be used to scale (increase traffic volumes) more effectively. James…
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8 Tips For The Perfect Blog Post
This is the revised 2020 complete guide to the best practices when creating content for your blog. You can use this framework to create a “perfect blog post” and move your site up the search engine rankings. James On YouTube The Title The title or headline of a blog post should be a close match…
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What does Affiliate Marketing mean?
Affiliate marketing is when an “advertiser”, normally a brand or company, offers a 3rd party “affiliate” a financial incentive to promote their products and services.
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Setting up HTTPS (SSL) with Cloudflare and WordPress
If you are just running a wordpress blog or simple website you can setup Cloudflare to manage SSL for you. Cloudflare acts as a proxy between your website and the user. I recently setup Cloudflare which provides a SSL certificate with their free account plan. Step 1. Setup Cloudflare Register for an account. Then select…
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Progressive Optimisation
When looking at conversion rate statistics for a new traffic source it is important to use progressive optimisation to block non-converting sources as early and efficiently as possible. The first step is to work out what conversion rate is required and then put a progressive funnel in place to build up to it. So if…
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Example Media Buy Letter
Here is an example media buy proposal letter that can be used as a cold email, contact form or social media message. Response rates for media buy proposals are low so anything you can do to connect with the person responsible for monetising a website first is going to be beneficial. Check the whois information,…
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Capitalisation of Links (www.MySite.com) CRO Test
I thought an interesting split test would be to test if text links on a landing page that are capitalised get more clicks than ones that don’t. For example: https://www.jamesbachini.com/ – standard (control) https://www.JamesBachini.com/ – Capitalised This was for a site that wasn’t a personal name and contained a full directory and page like http://www.MyGreatWebSite.com/example/page.htm…
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PHP Redirect with Parameters | Passing GET variables in a Redirect
Update March 2023 To do a 301 PHP redirect with parameters to another page we can use the following code: The entire query parameter string is stored in the following variable. Everything after the question mark. So for the URL: server.com/index.php?test=123&hi=hellothe $_SERVER[‘QUERY_STRING’] will contain this string “test=123&hi=hello” We can then pass this out when redirecting…
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Publisher Side Ad Platform Statistics
This really shows the dominance of Google for display advertising, especially for smaller sites with their Adsense platform. I’ve thought for a while that Facebook should be able to enter this market and using their vast amount of user data increase CPM’s for small publishers. As of yet this hasn’t been widely adopted and Adsense…
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Wasabi AB Testing Platform
Update July 2020 – Wasabi is no longer maintained or supported. Check this article for more information on conversion rate optimisation. Wasabi AB Testing Platform Intuit have opensourced a enterprise grade A/B testing platform called Wasabi. This runs as an API on a separate server from your site/landers. It isn’t the easiest thing to setup…
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robots.txt Disallow All | Block Bots
In this article we are going to look at how to block bot traffic using the robots.txt disallow all feature, then some of the more advanced uses of the robots.txt file. How To Disallow All in robots.txt Custom robots.txt for Specific Bots and Directories Complete List of Bots – robots.txt How To Disallow All in…
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Node.js client for Moz API (MozScape)
Update 2020: This is outdated now and not maintained. I’d recommend using one of these packages: https://www.npmjs.com/package/moz-api https://www.npmjs.com/package/moz-api-wrapper Original Post: I was doing some work with SEO domains and realised there wasn’t a node.js client for the MozScape API… so after Googling and not finding what I was looking for I built one. What this…
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All the Facebook ads targeting options [infographic]
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New Page Level Ads – Adsense
These new ads are now available in the Adsense platform: They can be added to your adsense site and will only pop on mobile when Google thinks it’s a good time to launch an overlay. I’m not sure how they calculate this but it is described as displaying at “optimal times”. Most importantly you can…
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Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels
Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it has a direct influence on their profits. Retargeting (or remarketing) tracking is important because by building an audience we can launch cost-effective marketing…
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Facebook changes ad text guidelines
Facebook has changed it’s policy on disallowing ads with more than 20% text. There are now 4 bands in which your ad will be placed. OK, Low Text, Medium Text, High Text. The higher band your ad comes in the lower your quality score and less traffic you will get or higher you will have…
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A simple iOS / Android traffic splitter in PHP
The following basic PHP code will split traffic by device with iOS traffic going to the first out link, Android to the second and leftovers to the third. TIP: This uses a 301 redirect however you can do any type of programmatic variation based on the user agent. You can copy and paste this into…
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No More Forced Tablet Traffic On Adwords
At last Google has put an end to the way it was allowing bid adjustments for mobile and desktop but not tablets. For years this has meant that Adwords advertisers were forced into getting unwanted tablet traffic and paying the same rate for it as desktop. Here is the blog announcement from Google: http://adwords.blogspot.co.uk/2016/05/ads-and-analytics-innovations-for-a-mobile-first-world.html If…
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Splitting traffic to different offers on mobile
If you are buying bulk traffic to a mobile offer the chances are that you can split some of your traffic off to different offers. For example if you have a pin submit that only accepts android but has a much higher payout then you can separate your android traffic and increase your bottom line.…
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Option to Disable Adsense Ads
In some cases it is beneficial to provide a link or option for visitors to a site not to see the adsense ads the first time they visit a page. Ads can sometimes be viewed negatively and for the first visit or under certain circumstances it is best to temporarily disable them. Here is the…
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Leading Ad Networks
Here is a list of the leading ad networks @ Dec 2015: Search PPC Google Adwords MSN Adcenter Social Networks Facebook Twitter Plenty of Fish Reddit LinkedIn In-text Ad Networks 50onRed Infolinks Clicksor Pay per view PPV Traffic Vance Lead Impact Media Traffic Clicksor Pop Unders Wiget Media Adcash AdsTerra Banner Display Networks / Exchanges…
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The truth about online advertising agencies and consultants
I see a lot of companies promoting online marketing services to small and medium sized businesses. The engineering company I am involved with gets emails every day from companies offering adwords optimisation or SEO (search engine optimisation) services. How many of these companies actually know what they are doing though? I would hazard a guess…
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How to choose offers from an affiliate network
The most useful bit of information you can get from your affiliate manager is what offers are running the most volume. This is the only data I ever ask AM’s for because it tells me in no uncertain terms what is competitive on the network at the moment. AM’s are notorious for bombarding us with…
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Automatic Redirect for Mobile Landing Page
Want a mobile lander with a 90%+ “CTR”? Simply add the following javasript: <script> function go() { location.href = ‘http://www.jamesbachini.com’; } function init() { setTimeout(function() { confirm(‘You have two friends who recommended this app’); },3000); setTimeout(function() { go(); },5000); } </script> Then run the init function on body load like so: <body onload=”init();”> This does…
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Dynamic Tracking Tokens For Major Ad Networks
Google Adwords Search term insertion {keyword=”leather couches”} {Keyword=”Leather couches”} {KeyWord=”Leather Couches”} {KEYWORD= “LEATHER COUCHES”} {device} {devicemodel} {placement} {creative} {adposition} {target} {network} {matchtype} Facebook No tokens 🙁 Plenty of Fish pof.com {age:} {state:} {gender:} TrafficVance %KEYWORD% MSN Adcenter {KeyWord} = Order Fresh Fruit today {keyword} = Order fresh fruit today {Keyword} = Order Fresh fruit today…
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Problems with running traffic to CPA affiliate networks
OK this might be a bit of an eye opener for anyone running traffic to CPA networks. This is obviously a negative post about some pet hates but there is a place for networks in the industry and they have their uses for sure which I’ll go through at the end. CPA networks have “internal…
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Setting Up Retargeting Pixels for Adwords and Facebook
Retargeting works by placing a image pixel or code snippet on your website. You can then launch advertising campaigns targeted at those specific users that have visited the page and “seen” the hidden pixel. This is how to set it up… Facebook Go to Ads Manager > Audiences > Create Audience > Custom Audience >…
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Setting up Maxmind GEOIP2 Legacy Database with PHP or Javascript
This is the php code I use to access geoip data from Maxmind’s geoip database: <?php $gpath = getcwd() . “/GeoIPCity.dat”; if (isset($_SERVER[‘HTTP_X_FORWARDED_FOR’])) { $myip = $_SERVER[‘HTTP_X_FORWARDED_FOR’]; } if (isset($_SERVER[‘REMOTE_ADDR’])) { $myip = $_SERVER[‘REMOTE_ADDR’]; } include(“./geoipcity.inc”); $gi = geoip_open($gpath,GEOIP_STANDARD); $record = geoip_record_by_addr($gi,$myip); $city = $record->city; $countrycode = $record->country_code; geoip_close($gi); echo ‘countrycode = “‘.$countrycode.’”; city =…
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SEO for Fun and Profit
SEO Summary Search engine optimisation can be broken down into onsite and offsite factors. Onsite Factors Domain age Domain relevance (Topics throughout site) Domain name relevance (keyword.com) Domain registration factors such as renewal date and private whois Site speed, page load times Site freshness, new daily content Title relevancy Keywords in meta description H1 tag…
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Tool to generate a guest blog post request
This tool can be used to generate a guest blog post request for SEO purposes. This is a great way to not only build SEO juice but it also gets your name out there and helps interact with the community surrounding your niche. http://www.jamesbachini.com/misc/guestpostrequest.php Simply enter your name,site,niche and theirs and it will generate a…
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Designing Banners in Place
Something I don’t hear a lot of affiliates talk about is taking the placement in to consideration when designing banners. Sometimes if you are targeting multiple sites/positions this isn’t possible but for traffic sources like Facebook this is something every affiliate should consider. Simply take a screenshot of the page where you intend to advertise…
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How To Optimise Online Affiliate Marketing Campaigns
This is going to be another long post about a seemingly boring topic of optimisation. If you ask a hundred affiliates how they optimise a campaign 90% of them will tell you they just get a feel for it. Very few affiliates actually have a set process or mathematical formula they use when optimising. Whether…
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Daily Calcs Profit And Loss Spreadsheet Download For Affiliate Marketers
Here is the spreadsheet I use to monitor my profit and loss accounts on a daily basis. It’s provided here as a downloadable spreadsheet but I would recommend setting it up how you want and then uploading to Google Docs so it can be worked on from anywhere by anyone. This document works by inputting…
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How Groupon’s landing page has evolved in two years
In 2012 Groupon was at the cutting edge of performance marketing. They had big budgets and were doing big business with affiliates. I thought it would be interesting to analyse a landing page from back then and then one they use today. The lander actually reminds me a bit of some of the dating landing…
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Forgetting to spin spun text in comment spam
This made me laugh today:
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Disproportionate Tablet Traffc On Google Adwords
Have you checked your Adwords campaigns by device recently? If not you should definitely take a look because there is a huge amount of tablet traffic and no way to block it for desktop campaigns. You can set bid adjustments at -100% to block mobile traffic but Google have disabled this feature for tablets. This…
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Mobile eCPM’s still not competing with desktop
Here’s some stats I ran off today from a Google Adsense account I have for some old seo based domains with various sites and “general” mainstream traffic. It’s interesting to see that the eCPM’s for desktop traffic are still way above that of high end mobile devices: Platform Page views Clicks Page CTR CPC Page…
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Matomy Media Group
So you think you’ve made it in the performance marketing space? Check out the figures in Matomy’s interim report for a humbling come back down to earth: http://otp.investis.com/clients/uk/matomy/rns/regulatory-story.aspx?cid=813&newsid=441656 Overview of results ($ millions) H1 2014 GAAP H1 2013 GAAP Change GAAP Revenue 107.6 97.3 11% Gross profit 28.8 25.6 13% Operating profit 6.5 4.6 42%…
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Why postback pixels aren’t good enough
What is it with the increase in use with global postbacks? This is where you send the network an id and they send it back to you if it converts. It seems that some affiliates are actually using this type of tracking and optimising on a single tracking system. For the love of god can…
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Passing Through Landing Page Variables
This was inspired by another post which is well worth a read at: http://affplaybook.com/blog/affiliate-marketing/the-ultimate-guide-to-landing-page-tricks/ So many traffic sources provide you with tags such as {keyword} {countrycode} {device} etc. You can add these variables to your url so it would look something like: http://www.myserver.com/landingpage.htm?kw={keyword}&device={device} Then in the code to your landing page you can access these…
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Scalling Prosper202
An excellent article from prosper202 on how to scale out to multiple servers efficiently: http://prosper.tracking202.com/blog/tutorial-how-your-current-server-setup-is-costing-you-big-time?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+prosper202+%28Prosper202+Development+Blog%29
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Simple PPC List Builder
I used to use a programme called JAH Simple PPC to build out wordlists for pay per click campaigns. Basically it would combine different key word variations. I couldn’t find it anymore so decided to build my own and get a bit of practice with javascript. Hope this is useful to someone. http://www.jamesbachini.com/misc/ppc.htm http://www.jamesbachini.com/misc/ppc.htm The…
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How not to do maintenance
This was from an affiliate programme for a site which used to have an Alexa top 500 listing!
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Installing Prosper202 for Affiliate Marketing
Things you’ll need to get setup with Prosper202 and affiliate marketing: > A webhost or VPS or Dedicated server (web host is cheapest, Dedi’s are most expensive, VPS is a good compromise) > A domain name, just use a .com in case you want to run international in the future. Godaddy are pretty good. >…
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Yousif Yalda Recognition
Recognition for being a complete idiot. Don’t ever run traffic to Profit Kings Media (PKM) or you’ll end up with stupid Skype messages like this:
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Neverblue Out of Bounds Thailand 2013
Thank you Neverblue for a great trip to Phuket Thailand, was good to see everyone in the Neverblue team and meet some new faces. Just when you think the out of bounds trips can’t get any better… The Westin Siray Hotel where we stayed Everything required for an OOB trip was supplied Boat trip to…
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346 million clicks handled by Prosper202
Credit where credit is due, for free open source software, Prosper202 is great. I’ve had a few issues along the way but this software can be scalled to huge volumes relatively easily. If you aren’t using it to track your campaigns get it setup today: Some tips on running prosper at volume: 1) Check your…
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Some info on popular traffic sources…
I came across this summary from an old manual I wrote some time ago. Alot of it is still relevant today, I’ll get round to updating it at some point: Traffic Sources Summary SEO Little to no cost – Free Trafic Long term can take six months to rank Requires large volumes of content Massive…
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EWA Gone Under
It’s not nice to see any company fail (especially when they owe so much to so many) but never in this industry have I seen it happen to a more deserving character. Goodbye Ryan Eagle and the joke/scam that was EWA.
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Firing a S2S tracking url from an image conversion pixel
Use this on your landing page: setcookie(“cid”, $_GET[‘accid’], time()+7*24*60*60, ‘/’, ‘.mydomain.com’); This sets up a cookie so you can track a click id in www.mydomain.com?accid=123 You could also set this up track any other data you want, subid, affiliate id etc. Then setup your conversion image pixel as <img src=”http://www.mydomain.com/conversion.php” height=”1px” width=”1px” /> This code…
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Maxbounty setting an example
Credit where credit is due this is awsome from Maxbounty: Hello James, For the past 8 years, MaxBounty has made it a tradition to give back to our community during the holiday season. This year is no different, and once again we are inviting you to help us out. On Saturday, December 22nd, 2012, we…
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Stupidly Simple AB or Multivariate Testing
Here’s a simple way you can setup a simple multivariate or A/B split test without any software just using the subid variables provided by an affiliate network and some really basic php. <?php $out = ‘http://www.myaffiliatelink.com/page1.php?affid=123&subid1=’; if (rand(0,1) == 0) { $out.=’g1′; $girlimg = ‘1.png’; } else { $out.=’g2′; $girlimg = ‘2.png’; } // this…
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Lessons learned from writing a bespoke tracking platform
For a recent project I wanted to develop a tracking platform which was specifically designed to suit my needs. It needed to be simple to use, capable of handling seven figure audiences daily and built on technology I understand so it can be customised on the go. I decided to build it arround php /…
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Loading a conversion pixel on click through
Mobile campaign optimisation throws up a number of issues in regard to tracking. One thing I’ve found really useful is to load a conversion pixel on click through from the landing page to the offer page. This can be a traffic source pixel which can then be used to give some indication of site/device/carrier quality…
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Mobile Multivariate Testing with SubID’s
Due to slow page load speeds it is advised to keep tracking software to minimum when running mobile campaigns. This caused me a problem when trying to develop and optimise a mobile landing page. Because I wasn’t using prosper or any other tracking software I couldn’t plug in my custom multivariate testing scripts. I was…
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Prosper202 Mod – Set preferences before crashing server
Had a bit of an issue with Prosper crashing once the database got too big. I would log out and leave the analysis preferences set to my biggest traffic source and when I logged back in the server would crash as it tries to pull a report before you can modify the search critieria. I…
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Reasons to Love Neverblue in 2012/2013
Looks like Neverblue are taking their affiliates to Phuket Thailand in March 2013! Wow!
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Googler Helping Affiliates…. in 2012!
Just when you think everyone working under advertising at Facebook and Google has been treated to a common sense bypass I get a lovely message like this. Hello James, Thank you for writing in. Hope you’re doing well! I’m Jaya, from the Google AdWords Support Team and I’ll be assisting you with your queries today.…
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