Business
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Solidity Tutorial | For Developers Coming From Javascript, C++, Python
In this Solidity tutorial I’ll be going through the work flow to develop smart contracts on Ethereum using the Solidity programming language. Solidity Developer Tutorial [Video] James On YouTube Introduction To Solidity Smart Contracts Solidity is the programming language of Ethereum and many other blockchains that use the Ethereum virtual machine. A developer will write…
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60/40 Crypto Portfolio | The Worlds Most Boringly Effective Cryptocurrency Portfolio
The 60/40 crypto portfolio is a modern version of the stocks and bonds retirement portfolio that has been around for over 70 years. The idea behind a 60/40 portfolio is to allocate 60% of an investment portfolio to high risk assets (stocks or cryptocurrency) and 40% to a yield producing low risk asset (bonds or…
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Uniswap V3 Trading Bot 🦄
In this tutorial I’ll be explaining how I built Uniswap v3 trading bot in preparation for arbitrage opportunities. We will be looking at why Uniswap v3 is important and how concentrated liquidity pools provide new features such as range orders. I’ll then show how I built and tested the trading bot prior to Uniswap v3…
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Twitter Trading Bot | Elon + DOGE = Profit
In this article I’ll share how I built a Twitter trading bot to trade a cryptocurrency called DOGE every time Elon Musk tweeted something mentioning it. I’ll be using NodeJS to query the Twitter API and then executing trades on FTX. Building A Twitter Trading Bot Video James On YouTube The “Elon Effect” Opportunity Anything…
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Sharpe Ratio Explained | How To Calculate Risk Adjusted Returns
In this article we look at how to calculate risk adjusted returns using the sharpe ratio. We look at some modern examples which you can try using the share ratio calculator. Sharpe Ratio Calculator This calculator uses the simplified Sharpe ratio as discussed here. Possibilities Success Chances: % Return: $ Break Even Chances: % Return:…
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Futures Funding Rate Strategy | Using Binance & FTX To Arbitrage Funding Rates
In this article I’ll be executing a cash and carry trade purchasing a crypto asset on spot markets and short selling a futures contract for the same asset to collect funding rate fees. Understanding Futures Contracts A futures contract tracks the price of an underlying asset. It allows active traders to take out a long…
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Non Fungible Tokens | My Concerns About NFT’s
In June 2017 John Watkinson and Matt Hall released 10,000 avatars via an automated 24×24 pixel ‘punk’ character generator on the Ethereum network. These non fungible tokens were available to claim for free by anyone with an Ethereum wallet. Four years later and some of these cryptopunk NFT’s are selling for millions of dollars. In…
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DeFi Passive Income | How To Generate Yield On Crypto Assets
This ultimate how to guide will show you how to earn a passive income on your crypto holdings. We will start by looking at different types of DeFi passive income and how it works. Then I’ll explain how liquidity providers earn transaction fees and explore market leaders including Uniswap, Pancake Swap, Pangolin and Raydium. Finally…
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Deribit Review | Read This First
Deribit is the leading options trading platform for cryptocurrencies. In this article I’ll be doing a comprehensive Deribit review and providing insights and strategies for options trading on deribit.com Deribit Demo [Video] James On YouTube Bitcoin Futures & Options The Deribit brand combines Derivatives with Bitcoin and these derivatives come in two forms futures and…
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Die With Zero Bill Perkins | Book Summary
Bill Perkins is a high stakes poker player with a background in options trading in the energy markets. His book “Die With Zero” provides a unique take on retirement planning. Die With Zero Summary [Video] Accumulate Experience Points Optimal Health / Wealth Curves Plan Long Term With Time Buckets The Kids Can Use The Inheritance…
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3 Best Types Of Twitter Ads
In this article I share three types of twitter ads that have been most effective and provide the best return on ad spend. Twitter Ads [Video] This video demonstrates the setting up of a follower lookalike Twitter ads campaign along with how to create the ads and optimise performance. James On YouTube Follower Lookalike Follower…
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Decentralised Finance | A Comprehensive Guide To DeFi
Decentralised finance is revolutionising the blockchain sector. It provides a playground of opportunities for investors, traders and developers. This article provides a comprehensive in depth guide to everything DeFi. What Is Decentralised Finance? Decentralised finance is an extension of cryptocurrency and blockchain applications enabling borrowing, lending, trading and investing. DeFi provides financial services through the…
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The Potential Of Passive Income
This article and video looks at 4 potential positive impacts of passive income on finances and lifestyle. Passive Income [Video] James On YouTube Passive income isn’t a make money quick scheme that you can use to buy a lambo using only your mobile phone and wearing pyjamas. The reality is that it takes an investment…
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Separating Signal From Noise on WallStreetBets [Niche Website]
This case study looks at how I went about building a one page website around the trending WallStreetBets community. Creating A Niche Website To Filter WallStreetBets [Video] The Problem & A Simple Solution Starting With A Script Lean Methodology For Niche Websites Marketing A Niche Website Niche Website Monetisation & Financials Conclusion Creating A Niche…
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Wallstreetbets vs Hedge Funds
An epic battle is currently breaking out between a rapidly growing Reddit community Wallstreetbets vs Hedge Funds. James On YouTube For those who don’t know Wallstreetbets is a subreddit which is dedicated to proudly “treating the stock market as a casino”. It is generally not safe for work and describes itself as 4Chan with a…
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Online Business Ideas For 2021
Here are 8 online business ideas to generate passive income in 2021. 8 Online Business Ideas [Video] Teach an Online Course Domaining Print on Demand Building/Flipping Websites Remote Consultant Shopify Store Affiliate Marketing Content Creator / Influencer Conclusion 8 Online Business Ideas [Video] James On YouTube Teach an Online Course Everyone has something to share,…
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Startup Funding | How To Raise Capital For Modern Startups
The following guide provides everything you need to know to successfully raise capital for your startup. Startup funding doesn’t need to be complicated, investors are actively looking to deploy capital into new ideas and businesses. Where To Raise Capital [Video] Crowdfunding Platforms Government Grants & Tax Relief Friends & Family Bank Loans, P2P Lending &…
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Online Marketing Glossary | The Definitive List Of Digital Marketing Definitions
I’ve worked in the digital marketing space for more than a decade and this online marketing glossary contains every marketing definition you could ever need. There are many online marketing glossaries out there but this one is unique because it wasn’t written by a virtual assistant 😋 James On YouTube 301 Redirect 404 Error AB…
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8 Working From Home Tips | After 10 Unconventional Years
Since 2011 I’ve been self-employed and working in startups, primarily working remotely from a home office or from hotels when traveling. Here are some working from home tips that I’ve learnt along the way. Create an Isolated Space Avoid Distractions Create Boundaries KanBan > ToDo Lists Pack Meetings & Video Calls Together Stay Disciplined Disconnect…
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Digital Marketing Overview | Beginners Guide
In this beginners guide I provide a digital marketing overview of how to setup and run online marketing campaigns. Check out the video and there’s more detailed information below and in the digital marketing tutorials section. [Video] Digital Marketing For Beginners How Online Marketing Works Performance Marketing Process Analytics & Tracking Website, Landing Page Design…
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Guerilla Marketing | 12 Captivating Ideas To Bootstrap Your Brand
What Is Guerilla Marketing? News Hacking Treasure Hunts Works Of Artistic License World Record Attempts Poster Plastering Event Ambushing Social Trolls Competitor Competition Swag Giveaways Flash Mobs Codes, Secrets & Easter Eggs Product Placements/Demos How To Create Your Guerilla Marketing Campaign What Is Guerilla Marketing? Guerilla marketing is a creative, unconventional and often unauthorized marketing…
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Google Ads vs Facebook Ads
The two largest ad networks in the world go head to head in this article. Google Ads vs Facebook Ads provides an overview of the differences between the ad networks with the aim of deciding where to allocate advertising budget for your business. At the end of this article you can find the links to…
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Lookalike Audience | What, Why & Tips For Building Lookalike Audiences 👀
This article provides everything you need to know about lookalike audiences. From the basics of how to effectively seed lookalike audiences to how lookalike audiences work and how you can profit from the technology. What Is A Lookalike Audience When To Create A Lookalike Audience Tips For Building A Lookalike Audience Facebook Lookalike Audience Google…
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NFC Marketing | 8 NFC Marketing Examples
In this article we look at NFC Marketing opportunities and how NFC chips can be used to merge online and offline marketing campaigns. Introduction To NFC Technology How To Write A NFC Chip Using Your Phone 8 NFC Marketing Examples NFC Business Cards NFC Billboards NFC Point of Sale Data NFC Stickers & Labels NFC…
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Direct Linking | How To Set Up Quick Affiliate Campaigns 🏹
In this article we look at how direct linking affiliate offers works including a real world campaign setup video. What Is Direct Linking? Benefits Of Direct Linking Finding Affiliate Offers Finding A Traffic Source Testing & Initial Results Optimizing Direct Link Campaigns Scaling Up Affiliate Campaigns 3 Tips For Direct Linking Video Example Direct Linking…
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Website Competitor Analysis | 5 Steps To Research The Competition 🕵️
This article outlines the following five steps to carry out a thorough website competitor analysis. Assessing Competitive Landscape Analyzing Website Traffic Metrics Social Media & Content Analysis Web Technology & Tracking Analysis Personnel & Corporate Structure Research First let’s look at a video example of carrying out competitor research for a Clickbank product. Website Competitor…
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Custom QR Code Design | How To Create Custom QR Codes For Marketing
Here is an example of a custom QR Code which you can scan with any camera app to get a link back to this website In this article I’m going to show you how you can create these using a free tools. How Do QR Codes Work Generate QR Code Link Import QR Code To…
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SaaS Marketing Strategy
An optimal SaaS marketing strategy should focus on customer acquisition. Normally a free trial is offered as a lead magnet and users then convert to paid users on a monthly subscription. SaaS platforms scale well and can grow quickly when they find product market fit and get customer acquisition costs below lifetime revenues. Contents 7…
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Google Ads Performance Max Campaigns
Google Ads Performance Max campaigns are due to be released in 2021 for advertiser who request to be part of the beta test. The ads will be a “next step” in the use of machine learning throughout the Google ads system. What Are Performance Max Campaigns? James On YouTube Performance Max Campaigns Are Conversion Focused…
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How To Make Sales | How To Sell 🤝
In this module I’ll be showing you a proven process for how to make sales. This starts by setting targets and creating a sales plan, then I’ll be discussing lead generation and outreach, sales communications and techniques. The module finishes with a section on how to close the sale. The Sales Process Set Sales Targets…
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Brand Narrative | How To Create Narratives With Brand Storytelling 🖋️
This module is part of a free online course where you can learn digital marketing. Brand Narrative & The Art Of Storytelling [Video] How Narratives Affect Business & Markets The Why That Drives Your Company Building A Brand With A Strong Narrative 3 Brand Narrative Examples Expressing Narratives With Brand Storytelling How To Share Your…
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Traffic Sources | How To Get More Traffic To Your Website
This module is part of a free online course where you can learn digital marketing. In this module we’ll be exploring the most effective traffic sources to drive more visitors and traffic to your website. Website Traffic Sources [Video] Paid vs Free Traffic – Expectations vs Reality Free Traffic Sources Content Marketing Strategy SEO –…
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5 Retargeting Examples| Remarketing Strategies With Facebook & Google Ads
This module is part of a free online course where you can learn digital marketing. Here are some retargeting examples of how to run effective remarketing campaigns on Google & Facebook Ads. As I go through the examples I will be introducing new concepts and more advanced retargeting methods. Content (Re)Marketing Bombardment URL & Event…
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Defining Key Performance Indicators | From 34 KPI Examples
In this article we look at Key Performance Indicators, how to define them, review them and how you can set up a KPI dashboard for your business. KPI’s in 90 Seconds What are Key Performance Indicators? What makes a good KPI? Categories of KPI and 34 Key Performance Indicator Examples Steps To Defining KPI’s Setting…
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Facebook Advertising Network | How To Instantly Improve Your Facebook Ads 🧩
This module is part of a free online course where you can learn digital marketing. The Facebook advertising network is the most advanced and powerful marketing platform the world has ever seen. In this module I’m going to show you ways to get the most out your Facebook ads. [Video] 7 Tips To Improve Facebook…
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Analytics Strategy | Essential Guide To Data Driven Marketing 📈
This module is part of a free online course where you can learn digital marketing. How to create an analytics strategy to track visitor metrics, provide actionable insights into performance and establish data driven marketing methodology for continuous improvement. [Video] Creating An Effective Analytics Strategy Why Analytics & Privacy Are Important Roadmap For Developing An…
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Creating Google Ads | Tips, Tools & Strategies
This article is part of a free online course where you can learn digital marketing. In this module I’ll be showing you how to create Google Ads effectively to get the best return on ad spend. Creating Google Ads Video Where Google Displays Ads Setting Up Google Ads Campaigns PPC Keyword List Tool Tracking Conversions…
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How To Monetise Your Website | 8 Ways To Make Money Online 💰
This article is part of a free online course where you can learn digital marketing. The following 8 methods are the most effective ways to monetise your website. Banner Ads Affiliate Marketing Accept Donations Consulting Merchandise Sponsored Content / Links / Shoutouts Creating Digital Products Selling The Site The Passive Income Spectrum 8 Ways To…
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Copywriting for Websites | Marketing Psychology Secrets
This article is part of a free online course where you can learn digital marketing. This article provides original research on how copywriting for websites converts visitors to customers and how to write better sales copy on your next website or landing page. 32 Copywriting Tricks Learned From Analysing 210 Landing Pages Marketing Psychology Concepts…
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SEO Content | How To Rank On Google 🕵️
This article is part of a free online course where you can learn digital marketing. In this article we are going to go through the complete process of creating SEO content that ranks at the top of Google. SEO in 90 Seconds What Content Ranks Well On Google Keyword Research High Click Through Rate Titles…
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Marketing Mix | What Is The Modern Marketing Mix?
Seth Godin is one of the few remaining marketers that sees the marketing mix as an art rather than a science. While reading his book “This is Marketing” I decided to revisit some of the fundamentals of marketing that get overlooked in today’s fast moving online space. The marketing mix is a concept originally from…
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Marketing Strategy Template
This free marketing strategy template provides a framework from which to plan out modern marketing activities. Follow the link below to download the document in Google docs, .pdf, .doc (word) and .odt format. Marketing Strategy Template Explained in 90 seconds Download the Template Core Value Proposition Marketing Objectives Key Performance Metrics Targets (SMART) SWOT Analysis…
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Marketing Help for Small Businesses
This article provides marketing help for small businesses that want to develop an effective digital marketing strategy. The first section is devoted to what companies can do internally and where to start. The second section is for SMEs with annual marketing budgets greater than £20,000 ($25,000) that could leverage external consultants and agencies. Internal Online…
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Google Analytics Event Tracking | GA Events Setup, Tips & Examples
In this article we will explore what you can do with Google Analytics Events, how to set them up, some example code for where they can be used and some tips for getting the most out of gtag events. Google Analytics Events in 90 Seconds What are Google Analytics Events? Breakdown of an Event Setting…
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Brave vs Chrome | Ultimate Browser Test & Comparison Guide 🖥️
I’ve been using Brave for web browsing recently after using Chrome and Firefox for a long time. Here is a comparison of Brave vs Chrome, which is the best browser in 2020? Brave vs Chrome in 90 seconds Page Load Speed Privacy Protection Rewards Downside of using Brave Moving from Chrome/Firefox/Safari to Brave Conclusion Brave…
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CRO | Conversion Rate Optimisation
This article is part of a free online course where you can learn digital marketing. Conversion rate optimisation or CRO is the process of making a website, landing page or app convert more visitors into leads and customers. What is CRO and do I need it? What is the Average Improvement to Conversion Rate? How…
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Deno JS | Deno vs Node.JS
Deno is a Javascript and Typescript runtime from the creator of Node.js For anyone that doesn’t know Node.js is a server-side Javascript runtime. It’s used by millions of projects across the globe and powers the backends and API’s of many of the world’s leading websites. Then came Deno (aka Deno.js or Deno JS), an improved…
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Lead Magnets, Autoresponders & Tripwires | The Modern Sales Funnel
This article is part of a free online course where you can learn digital marketing. Lead magnets, autoresponders and tripwires form key components of a very popular sales funnel. Traffic is pushed into the funnel from traffic sources such as paid ads, content marketing and social media outreach. The visitor is directed to a landing…
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Types of Business Model
This article explores the different types of business model as well as looking at what makes a good business model and some common online business models. The 10 Business Model Categories The 10 Types Of Business Model Explained [Video] Breakdown of a Business Model What Makes a Great Business Model? Types of Online Business Model…
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Advertising & Marketing Statistics 2020
These advertising and marketing statistics are derived from raw data on advertising and marketing trends in the UK, US and globally. Feel free to use any of the stats and/or images in 3rd party content but include a link back to this blog at https://jamesbachini.com Advertising Spend & Market Size Stats Performance Marketing Stats E-Commerce…
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What is Online Marketing? | A Definitive Guide
This article is part of a free online course where you can learn digital marketing. Introduction In this document I explain how online marketing works, provide online marketing tips and show how online marketers make money. There is a deep dive into building web properties, which traffic sources are being used and how to scale…
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Essentialism Notes | Less But Better
The following are my notes on the Book Essentialism – the disciplined pursuit of less. The underlying principle of this book is “less but better”. The author Greg Mckeown starts with a personal story of how he left his wife and new born baby in hospital to attend a client meeting to try and keep…
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CoronaVirus | The Most Socially & Economically Disruptive Event Of The Century
The coronavirus pandemic is the most socially and economically disruptive event of the 21st century. What will the world look like once we come out of lockdown and can we return to some level of normality? The lockdown period is expected to last 2-6 months in western economies. There is going to be political pressure…
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How To Calculate EV (Expected Value) By Analysing Risk & Reward
Expected value or EV is a term used in finance and gambling to define the estimated return of a given situation based on enough iterations. James On YouTube For example if you bet $1 on a coin toss your EV would be 0 because you would win/lose 50% of the time and your loss would…
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Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions
What are micro conversions? Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behaviour and optimise advertising and landing pages faster. They are generally not directly linked to key performance indicators for an advertising campaign but can be used to scale (increase traffic volumes) more effectively. James…
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8 Tips For The Perfect Blog Post
This is the revised 2020 complete guide to the best practices when creating content for your blog. You can use this framework to create a “perfect blog post” and move your site up the search engine rankings. James On YouTube The Title The title or headline of a blog post should be a close match…
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What does Affiliate Marketing mean?
Affiliate marketing is when an “advertiser”, normally a brand or company, offers a 3rd party “affiliate” a financial incentive to promote their products and services.
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Search For Satoshi
In 2008 an anonymous user with the alias Satoshi Nakamoto posted the original Bitcoin whitepaper to the Cryptography mailing list. Satoshi mined a lot of the early Bitcoin blocks and the rewards that are held in bitcoin wallets associated are estimated to be around 1 million BTC or 10 Billion USD. If Bitcoin eventually reaches…
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Setting up HTTPS (SSL) with Cloudflare and WordPress
If you are just running a wordpress blog or simple website you can setup Cloudflare to manage SSL for you. Cloudflare acts as a proxy between your website and the user. I recently setup Cloudflare which provides a SSL certificate with their free account plan. Step 1. Setup Cloudflare Register for an account. Then select…
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Cryptocurrency During The Next Recession
I learnt the hard (and expensive way) not to try and predict stock market timings so I wont guess when the next recession will occur. Like a knock on the door from someone wanting to talk about Jehovah, you know it’s going to happen but it’s normally at the most inopportune time when you don’t…
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Book Review: It doesn’t have to be crazy at work – Jason Fried and David Hansson
Amazon Link: It doesn’t have to be crazy at work This is a short book about efficiency and calm in the workplace. I read it six months or so ago and some of the concepts are really useful if you are used to working in high pressure environments. Chapter Breakdown Curb your ambition – don’t…
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Progressive Optimisation
When looking at conversion rate statistics for a new traffic source it is important to use progressive optimisation to block non-converting sources as early and efficiently as possible. The first step is to work out what conversion rate is required and then put a progressive funnel in place to build up to it. So if…
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Book: Zen and the art of motorcycle maintenance review
Amazon Link: Zen and the art of motorcycle maintenance This is a modern classic. To be honest I only found out it was written 40 odd years ago when I got to the end. It is a brilliantly written piece by Robert Pirsig that tells the story of a father and son on a journey…
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Example Media Buy Letter
Here is an example media buy proposal letter that can be used as a cold email, contact form or social media message. Response rates for media buy proposals are low so anything you can do to connect with the person responsible for monetising a website first is going to be beneficial. Check the whois information,…
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Book: How to Be an Imperfectionist Review
Link: How to be an imperfectionist review I think there must be quite a few affiliates, digital marketers and high performers who are on the OCD scale. This book is about perfectionism which is very closely related or part of that scale. OCD is obsessive compulsive disorder. I’m terrible for it. I can’t sit at…
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Capitalisation of Links (www.MySite.com) CRO Test
I thought an interesting split test would be to test if text links on a landing page that are capitalised get more clicks than ones that don’t. For example: https://www.jamesbachini.com/ – standard (control) https://www.JamesBachini.com/ – Capitalised This was for a site that wasn’t a personal name and contained a full directory and page like http://www.MyGreatWebSite.com/example/page.htm…
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PHP Redirect with Parameters | Passing GET variables in a Redirect
Update March 2023 To do a 301 PHP redirect with parameters to another page we can use the following code: The entire query parameter string is stored in the following variable. Everything after the question mark. So for the URL: server.com/index.php?test=123&hi=hellothe $_SERVER[‘QUERY_STRING’] will contain this string “test=123&hi=hello” We can then pass this out when redirecting…
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Publisher Side Ad Platform Statistics
This really shows the dominance of Google for display advertising, especially for smaller sites with their Adsense platform. I’ve thought for a while that Facebook should be able to enter this market and using their vast amount of user data increase CPM’s for small publishers. As of yet this hasn’t been widely adopted and Adsense…
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Instagram Add Call To Action Button
Instagram call to action buttons can be found on profile pages and advertisements. This article will show you how to Add a call to action button to your Instagram Profile Add a call to action button to your Instagram Ad Add a call to action button to your Instagram Profile Follow these steps to add…
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Wasabi AB Testing Platform
Update July 2020 – Wasabi is no longer maintained or supported. Check this article for more information on conversion rate optimisation. Wasabi AB Testing Platform Intuit have opensourced a enterprise grade A/B testing platform called Wasabi. This runs as an API on a separate server from your site/landers. It isn’t the easiest thing to setup…
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Book Review: How To Get Rich – Felix Dennis
Amazon Link: How To Get Rich This book was recommended on someones most life changing books list. Despite the guru title “How To Get Rich” it’s actually quite a bit different to the standard Tony Robbins spin-offs. The writer Felix Dennis isn’t selling anything, there’s no upsells or hidden agenda. He’s an older guy that…
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Online Marketing Predictions For 2017
Here are my online marketing predictions for 2017. I reviewed this in 2020 (ticks/crosses) to see what I got right. 1. Native will go mainstream and start attracting big brand spenders Native advertising has been affiliate marketers little secret for a couple of years now. The volume is now at a stage where brand advertisers…
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robots.txt Disallow All | Block Bots
In this article we are going to look at how to block bot traffic using the robots.txt disallow all feature, then some of the more advanced uses of the robots.txt file. How To Disallow All in robots.txt Custom robots.txt for Specific Bots and Directories Complete List of Bots – robots.txt How To Disallow All in…
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Ben Horowitz Hard things about hard things review
Andreeson Horowitz is Silicon Valleys leading venture capital firm. Their portfolio itself is worth a flick through at: http://a16z.com/portfolio/ It’s incredible how many of the tech startup success stories they have been involved in. Ben Horowitz is one of the cofounders and in his book the Hard things about hard things he talks about his…
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Node.js client for Moz API (MozScape)
Update 2020: This is outdated now and not maintained. I’d recommend using one of these packages: https://www.npmjs.com/package/moz-api https://www.npmjs.com/package/moz-api-wrapper Original Post: I was doing some work with SEO domains and realised there wasn’t a node.js client for the MozScape API… so after Googling and not finding what I was looking for I built one. What this…
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All the Facebook ads targeting options [infographic]
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Book Review: Delivering Happiness – Tony Hsieh
To get through this you are going to need to read a hundred or so pages of why Zappos is such an amazing company how how they are changing the world. That said Tony does make some interesting points throughout the book. His story of how he got started in the tech industry first with…
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New Page Level Ads – Adsense
These new ads are now available in the Adsense platform: They can be added to your adsense site and will only pop on mobile when Google thinks it’s a good time to launch an overlay. I’m not sure how they calculate this but it is described as displaying at “optimal times”. Most importantly you can…
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Book Review: Will it fly – Pat Flynn
This book is about testing an idea before you go all out and build a business around it. Pat goes through some interesting thought experiments based on what you want personally and how your business idea will fit in to that. There is some good information about market research in there. I particularly like the…
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CTA Conf 2016 Notes (PDF Download )
The CTA Conference was put on by Unbounce in June and they also produced this really good notes PDF which is worth reading for anyone in the digital marketing space. You can download it here: http://calltoactionconference.unbounce.com/docs/CTAConf%202016%20Notes.pdf
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Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels
Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it has a direct influence on their profits. Retargeting (or remarketing) tracking is important because by building an audience we can launch cost-effective marketing…
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Jim.am has moved to JamesBachini.com
Welcome to the new blog. I have updated the design with a new theme and some pretty pictures. I changed the domain name too as I wasn’t doing anything with the last one and wanted to keep a personal blog anyway so this will suit me more. I still plan to talk, rant and go…
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Microsoft to buy Linkedin
News this morning is that Microsoft is going to buy Linkedin for $26 Billion USD. Now I’m not saying we are in a new .com tech bubble but… Linkedin has 433 million users. That would give a cost per user of $60usd. Now my first thought is that if Microsoft spent that money on advertising…
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Facebook changes ad text guidelines
Facebook has changed it’s policy on disallowing ads with more than 20% text. There are now 4 bands in which your ad will be placed. OK, Low Text, Medium Text, High Text. The higher band your ad comes in the lower your quality score and less traffic you will get or higher you will have…
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A simple iOS / Android traffic splitter in PHP
The following basic PHP code will split traffic by device with iOS traffic going to the first out link, Android to the second and leftovers to the third. TIP: This uses a 301 redirect however you can do any type of programmatic variation based on the user agent. You can copy and paste this into…
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No More Forced Tablet Traffic On Adwords
At last Google has put an end to the way it was allowing bid adjustments for mobile and desktop but not tablets. For years this has meant that Adwords advertisers were forced into getting unwanted tablet traffic and paying the same rate for it as desktop. Here is the blog announcement from Google: http://adwords.blogspot.co.uk/2016/05/ads-and-analytics-innovations-for-a-mobile-first-world.html If…
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Splitting traffic to different offers on mobile
If you are buying bulk traffic to a mobile offer the chances are that you can split some of your traffic off to different offers. For example if you have a pin submit that only accepts android but has a much higher payout then you can separate your android traffic and increase your bottom line.…
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Option to Disable Adsense Ads
In some cases it is beneficial to provide a link or option for visitors to a site not to see the adsense ads the first time they visit a page. Ads can sometimes be viewed negatively and for the first visit or under certain circumstances it is best to temporarily disable them. Here is the…
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Leading Ad Networks
Here is a list of the leading ad networks @ Dec 2015: Search PPC Google Adwords MSN Adcenter Social Networks Facebook Twitter Plenty of Fish Reddit LinkedIn In-text Ad Networks 50onRed Infolinks Clicksor Pay per view PPV Traffic Vance Lead Impact Media Traffic Clicksor Pop Unders Wiget Media Adcash AdsTerra Banner Display Networks / Exchanges…
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The truth about online advertising agencies and consultants
I see a lot of companies promoting online marketing services to small and medium sized businesses. The engineering company I am involved with gets emails every day from companies offering adwords optimisation or SEO (search engine optimisation) services. How many of these companies actually know what they are doing though? I would hazard a guess…
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Tuesday Morning Funny
What’s not smart? Not testing your dynamic tokens when email marketing: Like a pro!
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How to choose offers from an affiliate network
The most useful bit of information you can get from your affiliate manager is what offers are running the most volume. This is the only data I ever ask AM’s for because it tells me in no uncertain terms what is competitive on the network at the moment. AM’s are notorious for bombarding us with…
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Automatic Redirect for Mobile Landing Page
Want a mobile lander with a 90%+ “CTR”? Simply add the following javasript: <script> function go() { location.href = ‘http://www.jamesbachini.com’; } function init() { setTimeout(function() { confirm(‘You have two friends who recommended this app’); },3000); setTimeout(function() { go(); },5000); } </script> Then run the init function on body load like so: <body onload=”init();”> This does…
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Dynamic Tracking Tokens For Major Ad Networks
Google Adwords Search term insertion {keyword=”leather couches”} {Keyword=”Leather couches”} {KeyWord=”Leather Couches”} {KEYWORD= “LEATHER COUCHES”} {device} {devicemodel} {placement} {creative} {adposition} {target} {network} {matchtype} Facebook No tokens 🙁 Plenty of Fish pof.com {age:} {state:} {gender:} TrafficVance %KEYWORD% MSN Adcenter {KeyWord} = Order Fresh Fruit today {keyword} = Order fresh fruit today {Keyword} = Order Fresh fruit today…
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Problems with running traffic to CPA affiliate networks
OK this might be a bit of an eye opener for anyone running traffic to CPA networks. This is obviously a negative post about some pet hates but there is a place for networks in the industry and they have their uses for sure which I’ll go through at the end. CPA networks have “internal…
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Setting Up Retargeting Pixels for Adwords and Facebook
Retargeting works by placing a image pixel or code snippet on your website. You can then launch advertising campaigns targeted at those specific users that have visited the page and “seen” the hidden pixel. This is how to set it up… Facebook Go to Ads Manager > Audiences > Create Audience > Custom Audience >…
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Setting up Maxmind GEOIP2 Legacy Database with PHP or Javascript
This is the php code I use to access geoip data from Maxmind’s geoip database: <?php $gpath = getcwd() . “/GeoIPCity.dat”; if (isset($_SERVER[‘HTTP_X_FORWARDED_FOR’])) { $myip = $_SERVER[‘HTTP_X_FORWARDED_FOR’]; } if (isset($_SERVER[‘REMOTE_ADDR’])) { $myip = $_SERVER[‘REMOTE_ADDR’]; } include(“./geoipcity.inc”); $gi = geoip_open($gpath,GEOIP_STANDARD); $record = geoip_record_by_addr($gi,$myip); $city = $record->city; $countrycode = $record->country_code; geoip_close($gi); echo ‘countrycode = “‘.$countrycode.’”; city =…
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SEO for Fun and Profit
SEO Summary Search engine optimisation can be broken down into onsite and offsite factors. Onsite Factors Domain age Domain relevance (Topics throughout site) Domain name relevance (keyword.com) Domain registration factors such as renewal date and private whois Site speed, page load times Site freshness, new daily content Title relevancy Keywords in meta description H1 tag…
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The intelligent investor – April’s Book of the Month
The intelligent investor is to fund managers what cashvertising is to marketers. First published in the mid twentieth century it now comes with an updated commentary which is as good as the book itself. Graham inspired a host of famous investors including Warren Buffett and this book mirrors my own opinions about going against the…
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