James Bachini

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  • How To Generate Artwork For NFT’s With Jang.js

    How To Generate Artwork For NFT’s With Jang.js

    This article explains how to generate artwork for NFT’s like cryptopunks where there are 10,000 profile pictures. Most of the NFT generators you’ll find online are designed for simplicity and ease of use for non-developers. I wanted to create something which was customisable and expandable to allow for more innovative NFT collections. Jang.js “Just Another…

  • 3 Yield Farming Stablecoin Strategies

    3 Yield Farming Stablecoin Strategies

    Yield farming stablecoin strategies provide high returns on low volatility digital assets. In this article I explore three ways to generate yield on USD stablecoin holdings. For an introduction on what stablecoins are and the different stablecoins compared see this article: https://jamesbachini.com/stablecoins/ Note that stablecoin farming strategies are changing all the time and this article…

  • Tokenomics Boilerplate | Governance Tokens, Uniswap Buy-Backs and Staking in Solidity

    Tokenomics Boilerplate | Governance Tokens, Uniswap Buy-Backs and Staking in Solidity

    In DeFi a projects success is greatly tied to the effectiveness of the tokenomics. Governance tokens can be distributed to the users to incentivise growth and fees can be used to buy these back on exchange. In this Solidity tutorial we are going to deploy a governance token, a Uniswap v3 liquidity pool, a buy…

  • EthGlobal Hackathon | Winning $4300 And Advice For Future Participants

    EthGlobal Hackathon | Winning $4300 And Advice For Future Participants

    EthGlobal hackathons are the largest and most prestigious in the blockchain developer space. The February 2022 “Road To Web3” event was focused on the migration from web2 social networks to web3 technologies. Over the weekend around 400 teams built projects using sponsors technology including Polygon, Uniswap, Moralis and Web3Auth. This video talks about the experience…

  • Introduction To DEX Arbitrage | Intermediate Solidity Tutorial

    Introduction To DEX Arbitrage | Intermediate Solidity Tutorial

    This Solidity tutorial will provide an introduction to DEX arbitrage with real, working, profitable open-source code. Solidity developers have the ability batch multiple swaps together and if they are not profitable revert the entire transaction only paying the transaction fee. The creation of EVM blockchains which have low transaction fees has created a playground for…

  • How To Trade Crypto | Ultimate Guide To Trading Bitcoin, Ethereum & Altcoins

    How To Trade Crypto | Ultimate Guide To Trading Bitcoin, Ethereum & Altcoins

    This ultimate “How To Trade Crypto” guide is provided for educational purposes. I am not a financial advisor, not financial advice. The vast majority of active trading in crypto markets is done on centralized exchanges such as Binance and FTX. The high volumes on perpetual futures on both exchanges has proven the demand for leveraged…

  • How To Automate Yield Farming | Harvesting Rewards With A Quick & Dirty Script

    How To Automate Yield Farming | Harvesting Rewards With A Quick & Dirty Script

    Connect wallet, click button, confirm transaction. It gets old pretty quick, especially when you need to do it daily to compound returns. This tutorial takes you through the process of using a block explorer to find functions, calling those functions from a script and then executing to harvest and stake reward tokens. The aim is…

  • When Will Ethereum 2.0 Launch & The Triple Halving Event

    When Will Ethereum 2.0 Launch & The Triple Halving Event

    Ethereum 2.0 is the biggest update that the crypto sector has ever seen. A series of rollouts will include a migration to proof of stake, sharding and the highly anticipated triple halving event. This article will discuss the roadmap for these rollouts, what changes each update will implement and the possible effects. Ethereum 2.0 Roadmap…

  • DeFi Derivatives | The 13 Market Leading DeFi Futures, Options, Synths, Indexes & Staking Protocols

    DeFi Derivatives | The 13 Market Leading DeFi Futures, Options, Synths, Indexes & Staking Protocols

    This article is derived from a chapter in the free eBook explaining DeFi technologies:DeFi Demystified | An Introduction To Decentralized Finance DeFi derivatives are financial contracts which track or provide exposure to an underlying asset. The most common derivatives products in crypto markets are futures and options. In crypto markets derivatives are traded at greater…

  • Understanding Squeeth | A Token To Track ETH² From Opyn

    Understanding Squeeth | A Token To Track ETH² From Opyn

    Squared ETH or Squeeth is a perpetual options protocol that provides unlimited upside leverage with no liquidations on long positions. Squeeth isn’t just a tool for traders, it can be used as a hedge for liquidity providers on Uniswap and it can provide a funding rate yield in sideways markets. This article starts at the…

  • Aurora | Near Protocol’s Explosive EVM Blockchain

    Aurora | Near Protocol’s Explosive EVM Blockchain

    Money flows in and out of DeFi ecosystems like the changing of the tide. In 2021 fifteen different blockchains exceeded one billion us dollars in total value locked. The early adopters who stay ahead of the money flow tend to make the highest returns. Aurora looks set to become another billion dollar DeFi ecosystem. This…

  • The Truth About Where Yield Comes From In DeFi

    The Truth About Where Yield Comes From In DeFi

    Interest rates in traditional banks are 0.1%, have you ever wondered how DeFi yield farmers are getting 20-100% yields on their digital assets? Is it sustainable wealth creation or a giant ponzi that risks collapsing in on itself. That’s the question we are going to explore in this article looking at where yield comes from…

  • How To Make Cross Chain Transfers With Multichain

    How To Make Cross Chain Transfers With Multichain

    I’ve seen Anyswap popping up more and more in on-chain analytics reports as it’s grown to be a six billion dollar protocol by TVL. The platform just rebranded to Multichain and its fast becoming the market leader in cross chain bridges. If you want to transfer USDC from Ethereum to Polygon or Fantom or another…

  • Real Bedford FC | The ₿itcoin Football Club Story

    Real Bedford FC | The ₿itcoin Football Club Story

    Negotiations are finalised. Peter McCormack, host of “What Bitcoin Did” podcast, has agreed to purchase Bedford Football Club. At the end of the season the the club will rebrand to Real Bedford FC and the journey to take Bedford to the premier league will begin. With lucrative sponsorship deals already in place this could just…

  • Curve Wars | The Best Way To Gain Exposure To The Curve Wars

    Curve Wars | The Best Way To Gain Exposure To The Curve Wars

    A battle rages for control of DeFi’s biggest protocol as stablecoins fight for liquidity. Million dollar bribes being paid for votes, enemies becoming alliances and an ultimate prize at stake. This article explores why CRV is so valuable and why it likely isn’t the best way to gain exposure to the Curve wars. The CRV…

  • Crypto Market Thesis 2022 & Current Portfolio Holdings

    Crypto Market Thesis 2022 & Current Portfolio Holdings

    This article outlines my thoughts and predictions for crypto markets heading in to 2022. At the end of the article I share my allocations and plans for this year. Crypto Market Thesis Video James On YouTube Watch On YouTube: https://youtu.be/ogBcbwuasWw Bitcoin Market Outlook Crypto markets have cooled off significantly since summer 2021 but expectations are…

  • Blockchain Developer Roadmap | A Guide To Learning Blockchain Development

    Blockchain Developer Roadmap | A Guide To Learning Blockchain Development

    This blockchain developer roadmap lays out a framework for learning blockchain development. It should provide a wealth of resources and information for aspiring blockchain developers. Blockchain Developer Roadmap James On YouTube Watch On YouTube: https://youtu.be/h-IcAZX7250 Understanding The Moving Parts There are a number of roles within the blockchain sector and an understanding of what each…

  • Crypto Market Volatility | List Of 100 Altcoin Betas Relative To Bitcoin

    Crypto Market Volatility | List Of 100 Altcoin Betas Relative To Bitcoin

    In this study we are looking at crypto market volatility and how different altcoins markets move relative to Bitcoin. For example if Bitcoin moves up or down 1% Solana will roughly move double that amount for various reasons discussed below. Crypto Market Volatility List FTX Market Beta Volume BTC-PERP 1.01 $4609m ETH-PERP 1.29 $4471m SOL-PERP…

  • How To Create A TradingView Indicator | Easy Pinescript 5 Tutorial

    How To Create A TradingView Indicator | Easy Pinescript 5 Tutorial

    In this Pinescript tutorial we will build out a simple TradingView indicator using the latest version of Pinescript v5. TradingView Indicator Tutorial This video goes through the Tradingview indicator tutorial with more details and code snippets available in the article below. James On YouTube Watch On YouTube: https://youtu.be/gWw6Hv3CuBU Getting Started With Indicators TradingView indicators are…

  • DeFi Risk | A Framework For Assessing & Managing Risk in DeFi

    DeFi Risk | A Framework For Assessing & Managing Risk in DeFi

    The high yields available in decentralised finance come with a downside. DeFi risk is real and if you are participating in the markets then you should know how to assess and manage that risk. By building a risk assessment framework for yield farms and DeFi opportunities we can better assess fair value and allocate capital…

  • Crypto Index Funds | Set Protocol & Index Coop

    Crypto Index Funds | Set Protocol & Index Coop

    This article looks at the future of crypto index funds running on DeFi and in particular the Set Protocol and Index Coop. Crypto index funds known as sets provide a single token which represents a managed or fixed fund of digital assets. Index Funds in TradFi and DeFi In traditional finance index funds are the…

  • How To Short Sell Crypto

    How To Short Sell Crypto

    Short selling the best asset class of the the last 10 years is a risky venture at the best of times. However there are situations where it can be profitable to get the shorts in while markets or individual token valuations are crashing. In this article I’ll be explaining how to short sell crypto such…

  • Intermediate Solidity Tutorial | Building On DeFi Lego Bricks With Hardhat 👷

    Intermediate Solidity Tutorial | Building On DeFi Lego Bricks With Hardhat 👷

    In this intermediate solidity tutorial I’ll be building, testing and deploying a smart contract to rebalance a digital asset portfolio. The idea is to look at how we can work with external smart contracts to start building our own products on the lego bricks of DeFi. The Challenge To create a solidity smart contract to…

  • 112 DeFi Definitions | Blockchain Glossary

    112 DeFi Definitions | Blockchain Glossary

    The blockchain community has its own language and abbreviations which can seem quite daunting at first glance. Here is a glossary of defi definitions and terms that you’ll want to know and understand to interact in the space. AML (Anti-Money Laundering) Regulations applicable in most international markets aimed at preventing criminal activity. Anti-Money Laundering regulations…

  • Crypto Research | Due Diligence & How To Find The Next 10x Token 🧐

    Crypto Research | Due Diligence & How To Find The Next 10x Token 🧐

    When market conditions are right there are abundant opportunities in seeking out high quality and early stage crypto projects. In this post I’ll walk-through my crypto research process from screening and researching crypto projects to due diligence and tokenomics. An Introduction To Crypto Research James On YouTube Where To Find New Crypto Projects Being early…

  • Impermanent Loss Calculator | How To Calculate And Mitigate DeFi’s Biggest Risk

    Impermanent Loss Calculator | How To Calculate And Mitigate DeFi’s Biggest Risk

    Impermanent Loss Calculator Enter the quantities for the two assets in a full-range liquidity pool and a future price ratio to find out what the impermanent loss would be: Base Asset Qty: Token Asset Qty: Future Price Ratio: Calculate How Impermanent Loss Is Calculated In this article we will look at what impermanent loss is,…

  • Testnet Faucets | 13 Testnet Details Including Ethereum, BSC, Polygon, Avalanche, Solana & Bitcoin

    Testnet Faucets | 13 Testnet Details Including Ethereum, BSC, Polygon, Avalanche, Solana & Bitcoin

    Testnet faucets provide a risk free way to experiment with DeFi and cryptocurrency. You enter your address and get testnet tokens for free which hold no value. In this article I’ll be providing the latest details for all available public testnets. At the end I carry out some analysis to gain insights into developer activity…

  • Bitcoin ETF | Why A Bitcoin ETF Changes Everything

    Bitcoin ETF | Why A Bitcoin ETF Changes Everything

    On Tuesday 3rd August the head of the SEC gave the clearest signal yet that they are readying for the approval of the growing list of Bitcoin ETF products awaiting regulatory approval. “I look forward to the staff’s review of such filings, particularly if those are limited to these CME-traded Bitcoin futures” Gary Gensler @…

  • Bitcoin Market Cycle | How To Navigate Crypto Market Cycles 📈

    Bitcoin Market Cycle | How To Navigate Crypto Market Cycles 📈

    The Bitcoin market cycle is volatile and emotionally challenging for investors but both Bitcoin and the wider crypto sector follow familiar cycle dynamics to other markets. Prophecy Was Given To Fools While I’ve never found a way to predict what the market will do next it’s both useful and fairly easy to understand where you…

  • Crypto Influencers | List Of The 45 Best Crypto Content Creators

    Crypto Influencers | List Of The 45 Best Crypto Content Creators

    Here is the list of the crypto influencers that I follow who are creating the best content about the blockchain sector. I’ve divided it in to six categories: Crypto Trader Influencers @CryptoKaleo One of the OG crypto traders. Does huge volume and has a cool head when markets are getting out of line. Highly respected…

  • Bitcoin vs Ethereum | Everything You Need To Know About BTC & ETH

    Bitcoin vs Ethereum | Everything You Need To Know About BTC & ETH

    The Bitcoin vs Ethereum debate is passionately argued by maximalists for both sides. This article and video explains the fundamental differences in how they work, what makes them unique and why Ethereum carries more risk and potential reward. Bitcoin vs Ethereum [Video] James On YouTube Fundamental Differences In 2008 an anonymous developer using the pseudonym…

  • Crypto Portfolio | What I’m Hodling & Why In 2021

    Crypto Portfolio | What I’m Hodling & Why In 2021

    In this article I’ll go through my crypto portfolio and explain why I’m holding each of the digital assets. I’ll also be discussing the principles behind the portfolio and how I manage it. The Crypto Portfolio 2021 This is what my crypto portfolio looks like as of July 2021. I’m not a financial advisor, not…

  • Optimism Tutorial | How To Use Optimism On Ethereum

    Optimism Tutorial | How To Use Optimism On Ethereum

    In this Optimism tutorial we will be looking at what Optimism layer 2 is, how to use it and how to develop smart contracts on the Ethereum layer 2. What is Optimism & Layer 2? Optimism is a layer 2 scaling solution for Ethereum which offers lower transaction fees. For consumers who are used to…

  • Markdown Tutorial | How To Get Started With Markdown 🖋

    Markdown Tutorial | How To Get Started With Markdown 🖋

    In this markdown tutorial I’ll be showing you how to get started with writing simple markdown for docs and social media before going on to some more advanced concepts and exploring the things you can do with markdown. Markdown Tutorial This video goes through the basics step by step. There are more details, copy &…

  • Arbitrum Tutorial | How To Use The Ethereum Layer 2 Solution

    Arbitrum Tutorial | How To Use The Ethereum Layer 2 Solution

    This Arbitrum Tutorial explores what Arbitrum is and how it works, the opportunities layer 2’s present for investors and developers, before testing the deployment of smart contracts on the Arbitrum network and calculating gas fee reductions. What Is Arbitrum? Arbitrum is a layer 2 scaling solution for the Ethereum network. The L2 has opened it’s…

  • How To Create A New Token And Uniswap Liquidity Pool

    How To Create A New Token And Uniswap Liquidity Pool

    In this article I will create a new token and make it available to swap on a decentralised exchange. I’ll be deploying a solidity smart contract to mint an ERC20 token on Ethereum and setting up a liquidity pool on Uniswap v3. Create A New Token & Liquidity Pool [Video] This video provides an overview…

  • Certification Of Bitcoin Mining Sustainability ♻️

    Certification Of Bitcoin Mining Sustainability ♻️

    This article explores Bitcoin mining sustainability and the idea of classifying Bitcoin by how it was mined to incentivise renewable energy. The Video: How To Incentivise Sustainable Bitcoin Mining James On YouTube The Idea: Tracking Bitcoin From Source The idea is to identify the public key addresses of miners who use renewable energy and then…

  • Solidity Tutorial | For Developers Coming From Javascript, C++, Python

    Solidity Tutorial | For Developers Coming From Javascript, C++, Python

    In this Solidity tutorial I’ll be going through the work flow to develop smart contracts on Ethereum using the Solidity programming language. Solidity Developer Tutorial [Video] James On YouTube Introduction To Solidity Smart Contracts Solidity is the programming language of Ethereum and many other blockchains that use the Ethereum virtual machine. A developer will write…

  • 60/40 Crypto Portfolio | The Worlds Most Boringly Effective Cryptocurrency Portfolio

    60/40 Crypto Portfolio | The Worlds Most Boringly Effective Cryptocurrency Portfolio

    The 60/40 crypto portfolio is a modern version of the stocks and bonds retirement portfolio that has been around for over 70 years. The idea behind a 60/40 portfolio is to allocate 60% of an investment portfolio to high risk assets (stocks or cryptocurrency) and 40% to a yield producing low risk asset (bonds or…

  • Uniswap V3 Trading Bot 🦄

    Uniswap V3 Trading Bot 🦄

    In this tutorial I’ll be explaining how I built Uniswap v3 trading bot in preparation for arbitrage opportunities. We will be looking at why Uniswap v3 is important and how concentrated liquidity pools provide new features such as range orders. I’ll then show how I built and tested the trading bot prior to Uniswap v3…

  • Twitter Trading Bot | Elon + DOGE = Profit

    Twitter Trading Bot | Elon + DOGE = Profit

    In this article I’ll share how I built a Twitter trading bot to trade a cryptocurrency called DOGE every time Elon Musk tweeted something mentioning it. I’ll be using NodeJS to query the Twitter API and then executing trades on FTX. Building A Twitter Trading Bot Video James On YouTube The “Elon Effect” Opportunity Anything…

  • Non Fungible Tokens | My Concerns About NFT’s

    Non Fungible Tokens | My Concerns About NFT’s

    In June 2017 John Watkinson and Matt Hall released 10,000 avatars via an automated 24×24 pixel ‘punk’ character generator on the Ethereum network. These non fungible tokens were available to claim for free by anyone with an Ethereum wallet. Four years later and some of these cryptopunk NFT’s are selling for millions of dollars. In…

  • Pine Script Tutorial | How To Develop Real Trading Strategies On TradingView

    Pine Script Tutorial | How To Develop Real Trading Strategies On TradingView

    In this pine script tutorial I’ll be showing you how to get started with TradingView scripting for technical analysis and trading strategy development. We will start by looking at how pine script works and a simple example. From there we will move on to inputs and indicators before creating a complete trading strategy using pine…

  • DeFi Passive Income | How To Generate Yield On Crypto Assets

    DeFi Passive Income | How To Generate Yield On Crypto Assets

    This ultimate how to guide will show you how to earn a passive income on your crypto holdings. We will start by looking at different types of DeFi passive income and how it works. Then I’ll explain how liquidity providers earn transaction fees and explore market leaders including Uniswap, Pancake Swap, Pangolin and Raydium. Finally…

  • Deribit Review | Read This First

    Deribit Review | Read This First

    Deribit is the leading options trading platform for cryptocurrencies. In this article I’ll be doing a comprehensive Deribit review and providing insights and strategies for options trading on deribit.com Deribit Demo [Video] James On YouTube Bitcoin Futures & Options The Deribit brand combines Derivatives with Bitcoin and these derivatives come in two forms futures and…

  • Die With Zero Bill Perkins | Book Summary

    Die With Zero Bill Perkins | Book Summary

    Bill Perkins is a high stakes poker player with a background in options trading in the energy markets. His book “Die With Zero” provides a unique take on retirement planning. Die With Zero Summary [Video] Accumulate Experience Points Optimal Health / Wealth Curves Plan Long Term With Time Buckets The Kids Can Use The Inheritance…

  • Solana Tutorial | Building Smart Contracts & dApps For The Solana Hackathon

    Solana Tutorial | Building Smart Contracts & dApps For The Solana Hackathon

    This Solana tutorial goes through a step by step process of setting up a development environment for Solana, writing and deploying smart contracts and my experiences with entering the Solana Hackathon. Getting Started With Solana Solana is a high performance modern blockchain with impressive throughput capabilities. It can handle 50,000 transactions per second which makes…

  • 3 Best Types Of Twitter Ads

    3 Best Types Of Twitter Ads

    In this article I share three types of twitter ads that have been most effective and provide the best return on ad spend. Twitter Ads [Video] This video demonstrates the setting up of a follower lookalike Twitter ads campaign along with how to create the ads and optimise performance. James On YouTube Follower Lookalike Follower…

  • Decentralised Finance | A Comprehensive Guide To DeFi

    Decentralised Finance | A Comprehensive Guide To DeFi

    Decentralised finance is revolutionising the blockchain sector. It provides a playground of opportunities for investors, traders and developers. This article provides a comprehensive in depth guide to everything DeFi. What Is Decentralised Finance? Decentralised finance is an extension of cryptocurrency and blockchain applications enabling borrowing, lending, trading and investing. DeFi provides financial services through the…

  • The Potential Of Passive Income

    The Potential Of Passive Income

    This article and video looks at 4 potential positive impacts of passive income on finances and lifestyle. Passive Income [Video] James On YouTube Passive income isn’t a make money quick scheme that you can use to buy a lambo using only your mobile phone and wearing pyjamas. The reality is that it takes an investment…

  • Separating Signal From Noise on WallStreetBets [Niche Website]

    Separating Signal From Noise on WallStreetBets [Niche Website]

    This case study looks at how I went about building a one page website around the trending WallStreetBets community. Creating A Niche Website To Filter WallStreetBets [Video] The Problem & A Simple Solution Starting With A Script Lean Methodology For Niche Websites Marketing A Niche Website Niche Website Monetisation & Financials Conclusion Creating A Niche…

  • Wallstreetbets vs Hedge Funds

    Wallstreetbets vs Hedge Funds

    An epic battle is currently breaking out between a rapidly growing Reddit community Wallstreetbets vs Hedge Funds. James On YouTube For those who don’t know Wallstreetbets is a subreddit which is dedicated to proudly “treating the stock market as a casino”. It is generally not safe for work and describes itself as 4Chan with a…

  • Startup Funding | How To Raise Capital For Modern Startups

    Startup Funding | How To Raise Capital For Modern Startups

    The following guide provides everything you need to know to successfully raise capital for your startup. Startup funding doesn’t need to be complicated, investors are actively looking to deploy capital into new ideas and businesses. Where To Raise Capital [Video] Crowdfunding Platforms Government Grants & Tax Relief Friends & Family Bank Loans, P2P Lending &…

  • Online Marketing Glossary | The Definitive List Of Digital Marketing Definitions

    Online Marketing Glossary | The Definitive List Of Digital Marketing Definitions

    I’ve worked in the digital marketing space for more than a decade and this online marketing glossary contains every marketing definition you could ever need. There are many online marketing glossaries out there but this one is unique because it wasn’t written by a virtual assistant 😋 James On YouTube 301 Redirect 404 Error AB…

  • Digital Marketing Overview | Beginners Guide

    Digital Marketing Overview | Beginners Guide

    In this beginners guide I provide a digital marketing overview of how to setup and run online marketing campaigns. Check out the video and there’s more detailed information below and in the digital marketing tutorials section. [Video] Digital Marketing For Beginners How Online Marketing Works Performance Marketing Process Analytics & Tracking Website, Landing Page Design…

  • Google Ads vs Facebook Ads

    Google Ads vs Facebook Ads

    The two largest ad networks in the world go head to head in this article. Google Ads vs Facebook Ads provides an overview of the differences between the ad networks with the aim of deciding where to allocate advertising budget for your business. At the end of this article you can find the links to…

  • Direct Linking | How To Set Up Quick Affiliate Campaigns 🏹

    Direct Linking | How To Set Up Quick Affiliate Campaigns 🏹

    In this article we look at how direct linking affiliate offers works including a real world campaign setup video. What Is Direct Linking? Benefits Of Direct Linking Finding Affiliate Offers Finding A Traffic Source Testing & Initial Results Optimizing Direct Link Campaigns Scaling Up Affiliate Campaigns 3 Tips For Direct Linking Video Example Direct Linking…

  • SaaS Marketing Strategy

    SaaS Marketing Strategy

    An optimal SaaS marketing strategy should focus on customer acquisition. Normally a free trial is offered as a lead magnet and users then convert to paid users on a monthly subscription. SaaS platforms scale well and can grow quickly when they find product market fit and get customer acquisition costs below lifetime revenues. Contents 7…

  • CRO | Conversion Rate Optimisation

    CRO | Conversion Rate Optimisation

    This article is part of a free online course where you can learn digital marketing. Conversion rate optimisation or CRO is the process of making a website, landing page or app convert more visitors into leads and customers. What is CRO and do I need it? What is the Average Improvement to Conversion Rate? How…

  • Lead Magnets, Autoresponders & Tripwires | The Modern Sales Funnel

    Lead Magnets, Autoresponders & Tripwires | The Modern Sales Funnel

    This article is part of a free online course where you can learn digital marketing. Lead magnets, autoresponders and tripwires form key components of a very popular sales funnel. Traffic is pushed into the funnel from traffic sources such as paid ads, content marketing and social media outreach. The visitor is directed to a landing…

  • How To Calculate EV (Expected Value) By Analysing Risk & Reward

    How To Calculate EV (Expected Value) By Analysing Risk & Reward

    Expected value or EV is a term used in finance and gambling to define the estimated return of a given situation based on enough iterations. James On YouTube For example if you bet $1 on a coin toss your EV would be 0 because you would win/lose 50% of the time and your loss would…

  • Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions

    Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions

    What are micro conversions? Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behaviour and optimise advertising and landing pages faster. They are generally not directly linked to key performance indicators for an advertising campaign but can be used to scale (increase traffic volumes) more effectively. James…

  • Cryptocurrency During The Next Recession

    Cryptocurrency During The Next Recession

    I learnt the hard (and expensive way) not to try and predict stock market timings so I wont guess when the next recession will occur. Like a knock on the door from someone wanting to talk about Jehovah, you know it’s going to happen but it’s normally at the most inopportune time when you don’t…

  • RAM & CPU Usage PHP Script | Server Health Check

    RAM & CPU Usage PHP Script | Server Health Check

    This single file server health check script works on Windows, Linux and possibly others. It is written in PHP to show CPU usage, RAM usage, Incoming Connections and Hard disk usage. Update September 2020 Server Check PHP was getting a lot of downloads so I’ve updated the code and open sourced it on Github. If…