JamesBachini.com

0

Book: Zen and the art of motorcycle maintenance

This is a modern classic. To be honest I only found out it was written 40 odd years ago when I got to the end. It is a brilliantly written piece by Robert Pirsig that tells the story of a father and son on a journey across America. The story is a front for a deeper underlying discussion of philosophy. This is in no way an easy read. It has...

0

Example Media Buy Proposal Letter

Dear Sirs, My name is James Bachini, I am a media buyer for Media Cambridge Ltd and I would like to make you an advertising proposal regarding your website www.example.com We can pay in advance and we can offer competitive CPM rates for your desktop and mobile placements. We currently purchase the following placements on similar sites: Banner placements Pop unders Interstitials You can see examples of the ad formats...

0

Book Review: How to Be an Imperfectionist – Stephen Guise

This book was mentioned by Robert Gryn, the Voluum guy. I think there must be quite a few affiliates, digital marketers and high performers who are on the OCD scale. This book is about perfectionism which is very closely related or part of that scale. OCD is obsessive compulsive disorder. I’m terrible for it. I can’t sit at a table without straightening cutlery. For some reason I feel better if...

0

Pop Under Code 2017

This code is used for running pop under traffic on your own site. It adds an onclick function to every link on the page which opens a new tab with the clicked link and changes the existing window (underneath) to a popped ad url. Make sure you change the var puURL from http://Google.com to whatever you want to pop. The number 3600 in the code is number of seconds to...

0

Capitalisation of Links www.MySite.com Test

I thought an interesting split test would be to test if links that are capitalised get more clicks than ones that don’t. For example: http://www.jamesbachini.com/ – standard (control) http://www.JamesBachini.com/ – Capitalised This was for a site that wasn’t a personal name and contained a full directory and page like http://www.MyGreatWebSite.com/example/page.htm Here are the results: Case Clicks Leads Standard 37065 1080 Capitalised 35531 1024   From this I would suggest that...

0

How to sell anything

I saw this online and thought it was a really good infographic to show what happens on the other side of the sales marketing divide. For most online marketers the thought of having to make a phone call or actually talk to someone probably seems a bit alien. We just buy high volume traffic, dump it on a high converting landing page and wait for the money to roll in....

0

Passing URL parameters (GET variables) on a PHP redirect

This was something quite simple that shouldn’t have taken me as long as it did to figure out. I had traffic going to one url: http://myserver.com/lander.php?source=google&campaign=no1&c1=foobar I wanted to split the traffic to try two different conversion funnels. The thing was I needed to keep the source, campaign, c1 variables in the url and pass them through to the following landing page so they could be tracked correctly. So I...

0

Publisher Side Ad Platform Statistics

This really shows the dominance of Google for display advertising, especially for smaller sites with their Adsense platform. I’ve thought for a while that Facebook should be able to enter this market and using their vast amount of user data increase CPM’s for small publishers. As of yet this hasn’t been widely adopted and Adsense still dominates. Google also own Doubleclick which is used more widely by larger advertisers.

instagram cta buttons 0

Instagram Ads CTA Buttons

First time I’ve seen call to action buttons being displayed on Instagram ads. This could be a game changer for anyone building an InstaAudience.

0

2017 What Works In Digital Marketing Video

This is a really nice round up from Brent Dunn and Ryan Gray of what worked in 2016 and what affiliates and digital marketers can/should be doing in 2017. Talks a lot about local marketing and moving in to areas which aren’t as competitive.