James
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The Truth About Where Yield Comes From In DeFi
Interest rates in traditional banks are 0.1%, have you ever wondered how DeFi yield farmers are getting 20-100% yields on their digital assets? Is it sustainable wealth creation or a giant ponzi that risks collapsing in on itself. That’s the question we are going to explore in this article looking at where yield comes from…
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How To Make Cross Chain Transfers With Multichain
I’ve seen Anyswap popping up more and more in on-chain analytics reports as it’s grown to be a six billion dollar protocol by TVL. The platform just rebranded to Multichain and its fast becoming the market leader in cross chain bridges. If you want to transfer USDC from Ethereum to Polygon or Fantom or another…
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Real Bedford FC | The ₿itcoin Football Club Story
Negotiations are finalised. Peter McCormack, host of “What Bitcoin Did” podcast, has agreed to purchase Bedford Football Club. At the end of the season the the club will rebrand to Real Bedford FC and the journey to take Bedford to the premier league will begin. With lucrative sponsorship deals already in place this could just…
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Curve Wars | The Best Way To Gain Exposure To The Curve Wars
A battle rages for control of DeFi’s biggest protocol as stablecoins fight for liquidity. Million dollar bribes being paid for votes, enemies becoming alliances and an ultimate prize at stake. This article explores why CRV is so valuable and why it likely isn’t the best way to gain exposure to the Curve wars. The CRV…
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Crypto Market Thesis 2022 & Current Portfolio Holdings
This article outlines my thoughts and predictions for crypto markets heading in to 2022. At the end of the article I share my allocations and plans for this year. Crypto Market Thesis Video James On YouTube Watch On YouTube: https://youtu.be/ogBcbwuasWw Bitcoin Market Outlook Crypto markets have cooled off significantly since summer 2021 but expectations are…
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Blockchain Developer Roadmap | A Guide To Learning Blockchain Development
This blockchain developer roadmap lays out a framework for learning blockchain development. It should provide a wealth of resources and information for aspiring blockchain developers. Blockchain Developer Roadmap James On YouTube Watch On YouTube: https://youtu.be/h-IcAZX7250 Understanding The Moving Parts There are a number of roles within the blockchain sector and an understanding of what each…
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Crypto Market Volatility | List Of 100 Altcoin Betas Relative To Bitcoin
In this study we are looking at crypto market volatility and how different altcoins markets move relative to Bitcoin. For example if Bitcoin moves up or down 1% Solana will roughly move double that amount for various reasons discussed below. Crypto Market Volatility List FTX Market Beta Volume BTC-PERP 1.01 $4609m ETH-PERP 1.29 $4471m SOL-PERP…
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How To Create A TradingView Indicator | Easy Pinescript 5 Tutorial
In this Pinescript tutorial we will build out a simple TradingView indicator using the latest version of Pinescript v5. TradingView Indicator Tutorial This video goes through the Tradingview indicator tutorial with more details and code snippets available in the article below. James On YouTube Watch On YouTube: https://youtu.be/gWw6Hv3CuBU Getting Started With Indicators TradingView indicators are…
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DeFi Risk | A Framework For Assessing & Managing Risk in DeFi
The high yields available in decentralised finance come with a downside. DeFi risk is real and if you are participating in the markets then you should know how to assess and manage that risk. By building a risk assessment framework for yield farms and DeFi opportunities we can better assess fair value and allocate capital…
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How To Clone Safemoon
In this tutorial I’ll show you how to clone Safemoon and create your own token on Binance Smart Chain. I’m going to do this without any development tools using only a web browser with the metamask plugin. Safemoon is a cryptocurrency token with a function that taxes 10% of all transactions and redistributes 5% to…
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How Many Bitcoin and Ethereum Are There In Circulation
There can only ever be 21 million Bitcoin ever created. However many are lost, a small fortune lies dormant in the wallets of the mysterious founder Satoshi, and some has been stolen and blacklisted. To calculate the circulating supply of Bitcoin now and in the future we need to take all these factors into consideration…
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Crypto Index Funds | Set Protocol & Index Coop
This article looks at the future of crypto index funds running on DeFi and in particular the Set Protocol and Index Coop. Crypto index funds known as sets provide a single token which represents a managed or fixed fund of digital assets. Index Funds in TradFi and DeFi In traditional finance index funds are the…
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How To Short Sell Crypto
Short selling the best asset class of the the last 10 years is a risky venture at the best of times. However there are situations where it can be profitable to get the shorts in while markets or individual token valuations are crashing. In this article I’ll be explaining how to short sell crypto such…
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Intermediate Solidity Tutorial | Building On DeFi Lego Bricks With Hardhat 👷
In this intermediate solidity tutorial I’ll be building, testing and deploying a smart contract to rebalance a digital asset portfolio. The idea is to look at how we can work with external smart contracts to start building our own products on the lego bricks of DeFi. The Challenge To create a solidity smart contract to…
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How To Stake Ethereum, Luna or Solana| LIDO Staking Tutorial
As Ethereum moves to a proof of work network it opens up the possibility to stake our assets to gain a yield. We can do this by running our own validator node on the network… or we can use a liquid staking platform. In this lido staking tutorial I’m going to look at the LIDO…
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Metaplex Tutorial | How To Mint & Sell Solana NFT’s
This Metaplex tutorial details how to build and deploy a Metaplex fork and then use it to create and sell a Solana NFT. What Is Metaplex The standard for building a NFT store and minting application on Solana is called Metaplex. It’s an open source framework which lets anyone mint and sell NFT artwork. The…
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112 DeFi Definitions | Blockchain Glossary
The blockchain community has its own language and abbreviations which can seem quite daunting at first glance. Here is a glossary of defi definitions and terms that you’ll want to know and understand to interact in the space. AML (Anti-Money Laundering) Regulations applicable in most international markets aimed at preventing criminal activity. Anti-Money Laundering regulations…
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Crypto Research | Due Diligence & How To Find The Next 10x Token 🧐
When market conditions are right there are abundant opportunities in seeking out high quality and early stage crypto projects. In this post I’ll walk-through my crypto research process from screening and researching crypto projects to due diligence and tokenomics. An Introduction To Crypto Research James On YouTube Where To Find New Crypto Projects Being early…
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Impermanent Loss Calculator | How To Calculate And Mitigate DeFi’s Biggest Risk
Impermanent Loss Calculator Enter the quantities for the two assets in a full-range liquidity pool and a future price ratio to find out what the impermanent loss would be: Base Asset Qty: Token Asset Qty: Future Price Ratio: Calculate How Impermanent Loss Is Calculated In this article we will look at what impermanent loss is,…
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Testnet Faucets | 13 Testnet Details Including Ethereum, BSC, Polygon, Avalanche, Solana & Bitcoin
Testnet faucets provide a risk free way to experiment with DeFi and cryptocurrency. You enter your address and get testnet tokens for free which hold no value. In this article I’ll be providing the latest details for all available public testnets. At the end I carry out some analysis to gain insights into developer activity…
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Bitcoin ETF | Why A Bitcoin ETF Changes Everything
On Tuesday 3rd August the head of the SEC gave the clearest signal yet that they are readying for the approval of the growing list of Bitcoin ETF products awaiting regulatory approval. “I look forward to the staff’s review of such filings, particularly if those are limited to these CME-traded Bitcoin futures” Gary Gensler @…
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Bitcoin Market Cycle | How To Navigate Crypto Market Cycles 📈
The Bitcoin market cycle is volatile and emotionally challenging for investors but both Bitcoin and the wider crypto sector follow familiar cycle dynamics to other markets. Prophecy Was Given To Fools While I’ve never found a way to predict what the market will do next it’s both useful and fairly easy to understand where you…
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Steal Like An Artist | Book Summary
The core concept behind steal like an artist is that nothing is truly original and everything is created based on the creators influences. The author Austin Kleon expands on this throughout the book to paint a picture of how to be more effective at creative work. James On YouTube There’s a quote at the start…
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Crypto Influencers | List Of The 45 Best Crypto Content Creators
Here is the list of the crypto influencers that I follow who are creating the best content about the blockchain sector. I’ve divided it in to six categories: Crypto Trader Influencers @CryptoKaleo One of the OG crypto traders. Does huge volume and has a cool head when markets are getting out of line. Highly respected…
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Bitcoin vs Ethereum | Everything You Need To Know About BTC & ETH
The Bitcoin vs Ethereum debate is passionately argued by maximalists for both sides. This article and video explains the fundamental differences in how they work, what makes them unique and why Ethereum carries more risk and potential reward. Bitcoin vs Ethereum [Video] James On YouTube Fundamental Differences In 2008 an anonymous developer using the pseudonym…
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Bit.com Review | A New Crypto Exchange
In this Bit.com review I’ll take a first look at a new exchange from the co-founder of Matrixport and Bitmain. Bit.com Review & Demo [Video] James On YouTube Who Are Bit.com? Bit.com is a new exchange registered in the Seychelles offering spot, futures and options markets for digital assets. The chairman is Jihan Wu who…
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Crypto Portfolio | What I’m Hodling & Why In 2021
In this article I’ll go through my crypto portfolio and explain why I’m holding each of the digital assets. I’ll also be discussing the principles behind the portfolio and how I manage it. The Crypto Portfolio 2021 This is what my crypto portfolio looks like as of July 2021. I’m not a financial advisor, not…
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Optimism Tutorial | How To Use Optimism On Ethereum
In this Optimism tutorial we will be looking at what Optimism layer 2 is, how to use it and how to develop smart contracts on the Ethereum layer 2. What is Optimism & Layer 2? Optimism is a layer 2 scaling solution for Ethereum which offers lower transaction fees. For consumers who are used to…
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Markdown Tutorial | How To Get Started With Markdown 🖋
In this markdown tutorial I’ll be showing you how to get started with writing simple markdown for docs and social media before going on to some more advanced concepts and exploring the things you can do with markdown. Markdown Tutorial This video goes through the basics step by step. There are more details, copy &…
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Arbitrum Tutorial | How To Use The Ethereum Layer 2 Solution
This Arbitrum Tutorial explores what Arbitrum is and how it works, the opportunities layer 2’s present for investors and developers, before testing the deployment of smart contracts on the Arbitrum network and calculating gas fee reductions. What Is Arbitrum? Arbitrum is a layer 2 scaling solution for the Ethereum network. The L2 has opened it’s…
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How To Create A New Token And Uniswap Liquidity Pool
In this article I will create a new token and make it available to swap on a decentralised exchange. I’ll be deploying a solidity smart contract to mint an ERC20 token on Ethereum and setting up a liquidity pool on Uniswap v3. Create A New Token & Liquidity Pool [Video] This video provides an overview…
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Certification Of Bitcoin Mining Sustainability ♻️
This article explores Bitcoin mining sustainability and the idea of classifying Bitcoin by how it was mined to incentivise renewable energy. The Video: How To Incentivise Sustainable Bitcoin Mining James On YouTube The Idea: Tracking Bitcoin From Source The idea is to identify the public key addresses of miners who use renewable energy and then…
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Deflationary Effect Of Wealth Concentration
With inflation rising there is going to be more attention on government statistics like the consumer price index CPI. However these metrics don’t fully represent inflation in respect to the devaluation of fiat currency. This article explores the effects of wealth concentration and how it might affect all of our futures. Introduction In recent years…
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Order Execution Strategy Tests 📋
In this article I’m going to test different methods to find the best order execution strategy for buying and selling cryptocurrency. I’m going to define a test to enter and exit a delta neutral position, write trading bot code for each strategy in NodeJS and execute each on an isolated exchange sub-account to see which…
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Huobi Exchange Review
Huobi is the second largest crypto exchange in the world by trading volume. In this article I am going to undertake a comprehensive Huobi exchange review looking at trading, fees, HECO and the HT Token. Who is Huobi? Huobi Group was founded in 2013 by Leon Li. Huobi was originally based in Beijing and now…
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Solidity Tutorial | For Developers Coming From Javascript, C++, Python
In this Solidity tutorial I’ll be going through the work flow to develop smart contracts on Ethereum using the Solidity programming language. Solidity Developer Tutorial [Video] James On YouTube Introduction To Solidity Smart Contracts Solidity is the programming language of Ethereum and many other blockchains that use the Ethereum virtual machine. A developer will write…
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60/40 Crypto Portfolio | The Worlds Most Boringly Effective Cryptocurrency Portfolio
The 60/40 crypto portfolio is a modern version of the stocks and bonds retirement portfolio that has been around for over 70 years. The idea behind a 60/40 portfolio is to allocate 60% of an investment portfolio to high risk assets (stocks or cryptocurrency) and 40% to a yield producing low risk asset (bonds or…
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Uniswap V3 Trading Bot 🦄
In this tutorial I’ll be explaining how I built Uniswap v3 trading bot in preparation for arbitrage opportunities. We will be looking at why Uniswap v3 is important and how concentrated liquidity pools provide new features such as range orders. I’ll then show how I built and tested the trading bot prior to Uniswap v3…
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Twitter Trading Bot | Elon + DOGE = Profit
In this article I’ll share how I built a Twitter trading bot to trade a cryptocurrency called DOGE every time Elon Musk tweeted something mentioning it. I’ll be using NodeJS to query the Twitter API and then executing trades on FTX. Building A Twitter Trading Bot Video James On YouTube The “Elon Effect” Opportunity Anything…
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Sharpe Ratio Explained | How To Calculate Risk Adjusted Returns
In this article we look at how to calculate risk adjusted returns using the sharpe ratio. We look at some modern examples which you can try using the share ratio calculator. Sharpe Ratio Calculator This calculator uses the simplified Sharpe ratio as discussed here. Possibilities Success Chances: % Return: $ Break Even Chances: % Return:…
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Futures Funding Rate Strategy | Using Binance & FTX To Arbitrage Funding Rates
In this article I’ll be executing a cash and carry trade purchasing a crypto asset on spot markets and short selling a futures contract for the same asset to collect funding rate fees. Understanding Futures Contracts A futures contract tracks the price of an underlying asset. It allows active traders to take out a long…
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Non Fungible Tokens | My Concerns About NFT’s
In June 2017 John Watkinson and Matt Hall released 10,000 avatars via an automated 24×24 pixel ‘punk’ character generator on the Ethereum network. These non fungible tokens were available to claim for free by anyone with an Ethereum wallet. Four years later and some of these cryptopunk NFT’s are selling for millions of dollars. In…
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Pine Script Tutorial | How To Develop Real Trading Strategies On TradingView
In this pine script tutorial I’ll be showing you how to get started with TradingView scripting for technical analysis and trading strategy development. We will start by looking at how pine script works and a simple example. From there we will move on to inputs and indicators before creating a complete trading strategy using pine…
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DeFi Passive Income | How To Generate Yield On Crypto Assets
This ultimate how to guide will show you how to earn a passive income on your crypto holdings. We will start by looking at different types of DeFi passive income and how it works. Then I’ll explain how liquidity providers earn transaction fees and explore market leaders including Uniswap, Pancake Swap, Pangolin and Raydium. Finally…
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Deribit Review | Read This First
Deribit is the leading options trading platform for cryptocurrencies. In this article I’ll be doing a comprehensive Deribit review and providing insights and strategies for options trading on deribit.com Deribit Demo [Video] James On YouTube Bitcoin Futures & Options The Deribit brand combines Derivatives with Bitcoin and these derivatives come in two forms futures and…
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Die With Zero Bill Perkins | Book Summary
Bill Perkins is a high stakes poker player with a background in options trading in the energy markets. His book “Die With Zero” provides a unique take on retirement planning. Die With Zero Summary [Video] Accumulate Experience Points Optimal Health / Wealth Curves Plan Long Term With Time Buckets The Kids Can Use The Inheritance…
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Solana Tutorial | Building Smart Contracts & dApps For The Solana Hackathon
This Solana tutorial goes through a step by step process of setting up a development environment for Solana, writing and deploying smart contracts and my experiences with entering the Solana Hackathon. Getting Started With Solana Solana is a high performance modern blockchain with impressive throughput capabilities. It can handle 50,000 transactions per second which makes…
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3 Best Types Of Twitter Ads
In this article I share three types of twitter ads that have been most effective and provide the best return on ad spend. Twitter Ads [Video] This video demonstrates the setting up of a follower lookalike Twitter ads campaign along with how to create the ads and optimise performance. James On YouTube Follower Lookalike Follower…
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Decentralised Finance | A Comprehensive Guide To DeFi
Decentralised finance is revolutionising the blockchain sector. It provides a playground of opportunities for investors, traders and developers. This article provides a comprehensive in depth guide to everything DeFi. What Is Decentralised Finance? Decentralised finance is an extension of cryptocurrency and blockchain applications enabling borrowing, lending, trading and investing. DeFi provides financial services through the…
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The Potential Of Passive Income
This article and video looks at 4 potential positive impacts of passive income on finances and lifestyle. Passive Income [Video] James On YouTube Passive income isn’t a make money quick scheme that you can use to buy a lambo using only your mobile phone and wearing pyjamas. The reality is that it takes an investment…
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Binance vs FTX | Which Is The Best Crypto Exchange?
Update November 2022. Binance is the best exchange. In this article I’ll explore the differences between Binance vs FTX to find out what each offers and which you should be using. I’ll be assessing a number of factors such as markets, liquidity, security, fees, user interface and API’s. Binance vs FTX [Video] James On YouTube…
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Separating Signal From Noise on WallStreetBets [Niche Website]
This case study looks at how I went about building a one page website around the trending WallStreetBets community. Creating A Niche Website To Filter WallStreetBets [Video] The Problem & A Simple Solution Starting With A Script Lean Methodology For Niche Websites Marketing A Niche Website Niche Website Monetisation & Financials Conclusion Creating A Niche…
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Wallstreetbets vs Hedge Funds
An epic battle is currently breaking out between a rapidly growing Reddit community Wallstreetbets vs Hedge Funds. James On YouTube For those who don’t know Wallstreetbets is a subreddit which is dedicated to proudly “treating the stock market as a casino”. It is generally not safe for work and describes itself as 4Chan with a…
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Online Business Ideas For 2021
Here are 8 online business ideas to generate passive income in 2021. 8 Online Business Ideas [Video] Teach an Online Course Domaining Print on Demand Building/Flipping Websites Remote Consultant Shopify Store Affiliate Marketing Content Creator / Influencer Conclusion 8 Online Business Ideas [Video] James On YouTube Teach an Online Course Everyone has something to share,…
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Startup Funding | How To Raise Capital For Modern Startups
The following guide provides everything you need to know to successfully raise capital for your startup. Startup funding doesn’t need to be complicated, investors are actively looking to deploy capital into new ideas and businesses. Where To Raise Capital [Video] Crowdfunding Platforms Government Grants & Tax Relief Friends & Family Bank Loans, P2P Lending &…
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Online Marketing Glossary | The Definitive List Of Digital Marketing Definitions
I’ve worked in the digital marketing space for more than a decade and this online marketing glossary contains every marketing definition you could ever need. There are many online marketing glossaries out there but this one is unique because it wasn’t written by a virtual assistant 😋 James On YouTube 301 Redirect 404 Error AB…
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8 Working From Home Tips | After 10 Unconventional Years
Since 2011 I’ve been self-employed and working in startups, primarily working remotely from a home office or from hotels when traveling. Here are some working from home tips that I’ve learnt along the way. Create an Isolated Space Avoid Distractions Create Boundaries KanBan > ToDo Lists Pack Meetings & Video Calls Together Stay Disciplined Disconnect…
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Digital Marketing Overview | Beginners Guide
In this beginners guide I provide a digital marketing overview of how to setup and run online marketing campaigns. Check out the video and there’s more detailed information below and in the digital marketing tutorials section. [Video] Digital Marketing For Beginners How Online Marketing Works Performance Marketing Process Analytics & Tracking Website, Landing Page Design…
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Guerilla Marketing | 12 Captivating Ideas To Bootstrap Your Brand
What Is Guerilla Marketing? News Hacking Treasure Hunts Works Of Artistic License World Record Attempts Poster Plastering Event Ambushing Social Trolls Competitor Competition Swag Giveaways Flash Mobs Codes, Secrets & Easter Eggs Product Placements/Demos How To Create Your Guerilla Marketing Campaign What Is Guerilla Marketing? Guerilla marketing is a creative, unconventional and often unauthorized marketing…
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Google Ads vs Facebook Ads
The two largest ad networks in the world go head to head in this article. Google Ads vs Facebook Ads provides an overview of the differences between the ad networks with the aim of deciding where to allocate advertising budget for your business. At the end of this article you can find the links to…
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Lookalike Audience | What, Why & Tips For Building Lookalike Audiences 👀
This article provides everything you need to know about lookalike audiences. From the basics of how to effectively seed lookalike audiences to how lookalike audiences work and how you can profit from the technology. What Is A Lookalike Audience When To Create A Lookalike Audience Tips For Building A Lookalike Audience Facebook Lookalike Audience Google…
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NFC Marketing | 8 NFC Marketing Examples
In this article we look at NFC Marketing opportunities and how NFC chips can be used to merge online and offline marketing campaigns. Introduction To NFC Technology How To Write A NFC Chip Using Your Phone 8 NFC Marketing Examples NFC Business Cards NFC Billboards NFC Point of Sale Data NFC Stickers & Labels NFC…
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Direct Linking | How To Set Up Quick Affiliate Campaigns 🏹
In this article we look at how direct linking affiliate offers works including a real world campaign setup video. What Is Direct Linking? Benefits Of Direct Linking Finding Affiliate Offers Finding A Traffic Source Testing & Initial Results Optimizing Direct Link Campaigns Scaling Up Affiliate Campaigns 3 Tips For Direct Linking Video Example Direct Linking…
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Website Competitor Analysis | 5 Steps To Research The Competition 🕵️
This article outlines the following five steps to carry out a thorough website competitor analysis. Assessing Competitive Landscape Analyzing Website Traffic Metrics Social Media & Content Analysis Web Technology & Tracking Analysis Personnel & Corporate Structure Research First let’s look at a video example of carrying out competitor research for a Clickbank product. Website Competitor…
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Custom QR Code Design | How To Create Custom QR Codes For Marketing
Here is an example of a custom QR Code which you can scan with any camera app to get a link back to this website In this article I’m going to show you how you can create these using a free tools. How Do QR Codes Work Generate QR Code Link Import QR Code To…
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SaaS Marketing Strategy
An optimal SaaS marketing strategy should focus on customer acquisition. Normally a free trial is offered as a lead magnet and users then convert to paid users on a monthly subscription. SaaS platforms scale well and can grow quickly when they find product market fit and get customer acquisition costs below lifetime revenues. Contents 7…
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Google Ads Performance Max Campaigns
Google Ads Performance Max campaigns are due to be released in 2021 for advertiser who request to be part of the beta test. The ads will be a “next step” in the use of machine learning throughout the Google ads system. What Are Performance Max Campaigns? James On YouTube Performance Max Campaigns Are Conversion Focused…
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How To Make Sales | How To Sell 🤝
In this module I’ll be showing you a proven process for how to make sales. This starts by setting targets and creating a sales plan, then I’ll be discussing lead generation and outreach, sales communications and techniques. The module finishes with a section on how to close the sale. The Sales Process Set Sales Targets…
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Brand Narrative | How To Create Narratives With Brand Storytelling 🖋️
This module is part of a free online course where you can learn digital marketing. Brand Narrative & The Art Of Storytelling [Video] How Narratives Affect Business & Markets The Why That Drives Your Company Building A Brand With A Strong Narrative 3 Brand Narrative Examples Expressing Narratives With Brand Storytelling How To Share Your…
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Traffic Sources | How To Get More Traffic To Your Website
This module is part of a free online course where you can learn digital marketing. In this module we’ll be exploring the most effective traffic sources to drive more visitors and traffic to your website. Website Traffic Sources [Video] Paid vs Free Traffic – Expectations vs Reality Free Traffic Sources Content Marketing Strategy SEO –…
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5 Retargeting Examples| Remarketing Strategies With Facebook & Google Ads
This module is part of a free online course where you can learn digital marketing. Here are some retargeting examples of how to run effective remarketing campaigns on Google & Facebook Ads. As I go through the examples I will be introducing new concepts and more advanced retargeting methods. Content (Re)Marketing Bombardment URL & Event…
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Defining Key Performance Indicators | From 34 KPI Examples
In this article we look at Key Performance Indicators, how to define them, review them and how you can set up a KPI dashboard for your business. KPI’s in 90 Seconds What are Key Performance Indicators? What makes a good KPI? Categories of KPI and 34 Key Performance Indicator Examples Steps To Defining KPI’s Setting…
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Facebook Advertising Network | How To Instantly Improve Your Facebook Ads 🧩
This module is part of a free online course where you can learn digital marketing. The Facebook advertising network is the most advanced and powerful marketing platform the world has ever seen. In this module I’m going to show you ways to get the most out your Facebook ads. [Video] 7 Tips To Improve Facebook…
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Analytics Strategy | Essential Guide To Data Driven Marketing 📈
This module is part of a free online course where you can learn digital marketing. How to create an analytics strategy to track visitor metrics, provide actionable insights into performance and establish data driven marketing methodology for continuous improvement. [Video] Creating An Effective Analytics Strategy Why Analytics & Privacy Are Important Roadmap For Developing An…
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Creating Google Ads | Tips, Tools & Strategies
This article is part of a free online course where you can learn digital marketing. In this module I’ll be showing you how to create Google Ads effectively to get the best return on ad spend. Creating Google Ads Video Where Google Displays Ads Setting Up Google Ads Campaigns PPC Keyword List Tool Tracking Conversions…
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How To Monetise Your Website | 8 Ways To Make Money Online 💰
This article is part of a free online course where you can learn digital marketing. The following 8 methods are the most effective ways to monetise your website. Banner Ads Affiliate Marketing Accept Donations Consulting Merchandise Sponsored Content / Links / Shoutouts Creating Digital Products Selling The Site The Passive Income Spectrum 8 Ways To…
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Copywriting for Websites | Marketing Psychology Secrets
This article is part of a free online course where you can learn digital marketing. This article provides original research on how copywriting for websites converts visitors to customers and how to write better sales copy on your next website or landing page. 32 Copywriting Tricks Learned From Analysing 210 Landing Pages Marketing Psychology Concepts…
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SEO Content | How To Rank On Google 🕵️
This article is part of a free online course where you can learn digital marketing. In this article we are going to go through the complete process of creating SEO content that ranks at the top of Google. SEO in 90 Seconds What Content Ranks Well On Google Keyword Research High Click Through Rate Titles…
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Marketing Mix | What Is The Modern Marketing Mix?
Seth Godin is one of the few remaining marketers that sees the marketing mix as an art rather than a science. While reading his book “This is Marketing” I decided to revisit some of the fundamentals of marketing that get overlooked in today’s fast moving online space. The marketing mix is a concept originally from…
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Marketing Strategy Template
This free marketing strategy template provides a framework from which to plan out modern marketing activities. Follow the link below to download the document in Google docs, .pdf, .doc (word) and .odt format. Marketing Strategy Template Explained in 90 seconds Download the Template Core Value Proposition Marketing Objectives Key Performance Metrics Targets (SMART) SWOT Analysis…
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Marketing Help for Small Businesses
This article provides marketing help for small businesses that want to develop an effective digital marketing strategy. The first section is devoted to what companies can do internally and where to start. The second section is for SMEs with annual marketing budgets greater than £20,000 ($25,000) that could leverage external consultants and agencies. Internal Online…
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Google Analytics Event Tracking | GA Events Setup, Tips & Examples
In this article we will explore what you can do with Google Analytics Events, how to set them up, some example code for where they can be used and some tips for getting the most out of gtag events. Google Analytics Events in 90 Seconds What are Google Analytics Events? Breakdown of an Event Setting…
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Brave vs Chrome | Ultimate Browser Test & Comparison Guide 🖥️
I’ve been using Brave for web browsing recently after using Chrome and Firefox for a long time. Here is a comparison of Brave vs Chrome, which is the best browser in 2020? Brave vs Chrome in 90 seconds Page Load Speed Privacy Protection Rewards Downside of using Brave Moving from Chrome/Firefox/Safari to Brave Conclusion Brave…
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Vanilla HTML | No. 1 Free HTML Boilerplate
A boilerplate is a starter template which contains the skeleton framework for a development project. Vanilla HTML is a HTML,CSS,JS boilerplate designed for websites with particular focus on SEO and performance marketing. Vanilla HTML in under 2 minutes How Does Vanilla HTML Work? Setting Up Vanilla HTML Why Vanilla HTML over WordPress or React? Vanilla…
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Browser Automation With Javascript
In this article I am going to demonstrate how anyone can learn some simple code to automate common tasks using a standard web browser. Browser automation is a great tool for productivity and scaling up repetitive tasks. James On YouTube What Can Be Automated and Why? Have you ever found yourself carrying out the same…
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CRO | Conversion Rate Optimisation
This article is part of a free online course where you can learn digital marketing. Conversion rate optimisation or CRO is the process of making a website, landing page or app convert more visitors into leads and customers. What is CRO and do I need it? What is the Average Improvement to Conversion Rate? How…
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Deno JS | Deno vs Node.JS
Deno is a Javascript and Typescript runtime from the creator of Node.js For anyone that doesn’t know Node.js is a server-side Javascript runtime. It’s used by millions of projects across the globe and powers the backends and API’s of many of the world’s leading websites. Then came Deno (aka Deno.js or Deno JS), an improved…
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Lead Magnets, Autoresponders & Tripwires | The Modern Sales Funnel
This article is part of a free online course where you can learn digital marketing. Lead magnets, autoresponders and tripwires form key components of a very popular sales funnel. Traffic is pushed into the funnel from traffic sources such as paid ads, content marketing and social media outreach. The visitor is directed to a landing…
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Types of Business Model
This article explores the different types of business model as well as looking at what makes a good business model and some common online business models. The 10 Business Model Categories The 10 Types Of Business Model Explained [Video] Breakdown of a Business Model What Makes a Great Business Model? Types of Online Business Model…
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Advertising & Marketing Statistics 2020
These advertising and marketing statistics are derived from raw data on advertising and marketing trends in the UK, US and globally. Feel free to use any of the stats and/or images in 3rd party content but include a link back to this blog at https://jamesbachini.com Advertising Spend & Market Size Stats Performance Marketing Stats E-Commerce…
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What is Online Marketing? | A Definitive Guide
This article is part of a free online course where you can learn digital marketing. Introduction In this document I explain how online marketing works, provide online marketing tips and show how online marketers make money. There is a deep dive into building web properties, which traffic sources are being used and how to scale…
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ReasonLIGO | Building Smart Contracts & Dapps On Tezos
Tezos smart contracts are compiled from a custom low level language called Michelson. For web developers however learning a new low level programming language is a barrier to entry… Enter LIGO and specifically ReasonLigo. ReasonLIGO is the most accessible way to develop smart contracts for web developers. ReasonLIGO is based on ReasonML which is based…
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How do you turn a website into an app in 7 steps
This is a step by step guide to using a open-source package called Cordova to turn a website into mobile app on Android and iOS. I’ll be using a windows device for this but all the packages are also available for a Mac. To publish an app to the iOS app store you need to…
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Essentialism Notes | Less But Better
The following are my notes on the Book Essentialism – the disciplined pursuit of less. The underlying principle of this book is “less but better”. The author Greg Mckeown starts with a personal story of how he left his wife and new born baby in hospital to attend a client meeting to try and keep…
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CoronaVirus | The Most Socially & Economically Disruptive Event Of The Century
The coronavirus pandemic is the most socially and economically disruptive event of the 21st century. What will the world look like once we come out of lockdown and can we return to some level of normality? The lockdown period is expected to last 2-6 months in western economies. There is going to be political pressure…
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How To Calculate EV (Expected Value) By Analysing Risk & Reward
Expected value or EV is a term used in finance and gambling to define the estimated return of a given situation based on enough iterations. James On YouTube For example if you bet $1 on a coin toss your EV would be 0 because you would win/lose 50% of the time and your loss would…
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Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions
What are micro conversions? Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behaviour and optimise advertising and landing pages faster. They are generally not directly linked to key performance indicators for an advertising campaign but can be used to scale (increase traffic volumes) more effectively. James…
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8 Tips For The Perfect Blog Post
This is the revised 2020 complete guide to the best practices when creating content for your blog. You can use this framework to create a “perfect blog post” and move your site up the search engine rankings. James On YouTube The Title The title or headline of a blog post should be a close match…
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What does Affiliate Marketing mean?
Affiliate marketing is when an “advertiser”, normally a brand or company, offers a 3rd party “affiliate” a financial incentive to promote their products and services.
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How to encrypt text file in Visual Studio Code (VSCode)
I wanted a way to quickly encrypt and decrypt text files in VSCode using a memorised pass phrase so I created an easy to use plugin to encrypt text in Visual Studio Code. VSC has become the text editor of choice for most developers and it is relatively simple to create and publish a plugin…
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