Category: Tutorials

A place for tutorials and guides on internet marketing

micro conversion example

Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions

What are micro conversions? Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behaviour and optimise advertising and landing pages faster. They are generally not directly linked to key performance indicators for an advertising campaign but can be used to scale (increase traffic volumes) more effectively. Scale Campaigns Profitably Micro conversions are most valuable when you are scaling a campaign across multiple...

8 Tips For The Perfect Blog Post

This is the revised 2020 complete guide to the best practices when creating content for your blog. You you can use this framework to create a the “perfect blog post” and move your site up the search engine rankings. The Title The title or headline of a blog post should be a close match to a search query but also just clickbaity enough to get a higher click through rate...

How to encrypt text in Visual Studio Code (VSCode)

I wanted a way to quickly encrypt and decrypt files in Visual Studio Code using a memorised pass phrase so I created an easy to use plugin. VSC has become the text editor of choice for most developers and it is relatively simple to create and publish a plugin using Javascript or Typescript. The Encryption-VScode plugin uses AES encryption to encrypt/decrypt the contents of the current text file. The Crypto-JS...

Setting up HTTPS (SSL) with Cloudflare and WordPress

I’ve been working with blockchain and cryptography for 3 years now which is probably a good time to update the old wordpress blog to SSL before anyone notices. Turns out I don’t need to purchase or manage an SSL certificate, which is a shame because I loved breaking things with that certbot thing on linux. If you are just running a wordpress blog or simple website like this one you...

Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels

Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it has a direct influence on their profits. Retargeting (or remarketing) tracking is important because by building an audience we can launch cost-effective marketing campaigns targeting people who are already somewhat aware of our brand/content/offer. Conversion and retargeting tracking...

What is required to dominate an online niche?

Here is a checklist of factors that need to be taken into account when building an online business. Money Site (main website) High Converting Optimised Landing Page Effective Sales Funnel Lead Magnet / Lead capture methods Designed for user The money site is where prospects will be converted to leads. An effective sales funnel is usually a lead magnet i.e. “enter your email to download this free ebook”, followed by...

Charles Ngo Seminar

7 easy ways to make money with affiliate marketing

Build a blog and setup adsense banners This is where most affiliates start, all you need is a domain name and a wordpress installation with some hosting. Build your blog, do some guest posts, read about SEO and hope Google sends you some traffic. Monetisation is usually done with Google Adsense which means selling advertising space on your site. For every 1000 visitors you get to your site you should...

how to choose cpa offers

How to choose offers from an affiliate network

The most useful bit of information you can get from your affiliate manager is what offers are running the most volume. This is the only data I ever ask AM’s for because it tells me in no uncertain terms what is competitive on the network at the moment. AM’s are notorious for bombarding us with info on CPC’s (cost per click), the latest and greatest offer for Yemen and their...

retargeting on google and facebook

Setting Up Retargeting Pixels for Adwords and Facebook

Retargeting works by placing a image pixel or code snippet on your website. You can then launch advertising campaigns targeted at those specific users that have visited the page and “seen” the hidden pixel. This is how to set it up… Facebook Go to Ads Manager > Audiences > Create Audience > Custom Audience > Website Traffic Set in the last to a max of 180 days if required Enter...

google pets penguin panda

SEO for Fun and Profit

SEO Summary Search engine optimisation can be broken down into onsite and offsite factors. Onsite Factors Domain age Domain relevance (Topics throughout site) Domain name relevance (keyword.com) Domain registration factors such as renewal date and private whois Site speed, page load times Site freshness, new daily content Title relevancy Keywords in meta description H1 tag relevancy Keyword relevancy to text content (think latent semantic indexing) Text content length Image relevancy...