Tutorials

Hardhat Solidity Tutorial

Hardhat is an extensive framework for developing, testing and deploying solidity smart contracts. In this Hardhat Solidity tutorial you will learn how to set it up, how to create hardhat unit test tricks, working with hardhat scripts and finally some Hardhat tips and tricks for Solidity developers. Hardhat Easy Setup Hardhat is built on NodeJS…

26/09/2023
Calculating The Intrinsic Value Of Bitcoin & Ethereum

Calculating the intrinsic value of Bitcoin, Ethereum and other digital assets is challenging due to its intangible nature. In this analysis I’m going to discuss common methods of calculating intrinsic value and then create a model using a combination of the methods. tl;dr based on the models described below: Methods Of Calculating Intrinsic Value Store…

31/08/2023
The Essential Checklist For Deploying A New Token

In this article we are going to look at all the things that need doing when launching a new token to create a token deployment checklist for developers and founders. At the end there is a big list of all the token listing sites that you can submit your new token to. Unit Tests &…

24/08/2023
Solidity Tutorial | Gas Paying NFT

The challenge is to create a NFT contract that charges 1 ETH to mint but then stores the entire amount as collateral in a liquid staking token. As staking rewards come in they get distributed to the holders of the NFTs. At any time a user can burn the NFT to reclaim the 1 ETH.…

22/08/2023
Web3 PWA Boilerplate | How To Create Next Generation dApps

One of Web3’s biggest issues is getting around the centralization of app stores and their stringent terms on the commission requirements for digital asset payments and transfers. Progressive Web Apps (PWAs) in my opinion are the best solution as it allows you to install dApps directly on to a mobile device without using the app…

18/08/2023
Using Ethereum To Offset Bitcoin’s Carbon Footprint

Never have I sounded more like an Ethereum maxi, but there is a point beyond the provocative title. In this post I’m going to explore the potential for investors to use carbon credit tokens on Ethereum to offset the electrical consumption of BTC mining on their Bitcoin holdings. This novel idea provides the opportunity to…

15/08/2023
How To Shuffle A Deck Of Cards In Solidity

In this post I explore how to simulate the shuffling of a deck of cards, addressing the challenges of randomness and predictability in a solidity smart contract environment where every input and output is part of the public record. Whether you’re looking to create an on-chain poker game, a collectible card game, or you’re simply…

08/08/2023
The Secrets Web3 Marketers Use To Launch New Crypto Projects

My previous background in digital marketing and now having worked in the blockchain sector for 6 years provides unique vantage point on the differences between conventional and web3 marketing. Successful crypto projects create communities of advocates who act as micro-influencers championing the cause. In this article I’ll discuss why “build it and they will come”…

07/08/2023
Solana SoLang Tutorial | How To Deploy Solidity On Solana

In this SoLang tutorial I’ll show you how to deploy Solidity code on Solana. We will start by setting up a dev environment before looking at some of the nuances in writing SoLang contracts. I’ll end on a few security considerations and a comparison to developing on Solana with SoLang vs Rust. Setting Up A…

31/07/2023
Gnosis Safe | The Most Secure Multisig Wallet For Your Crypto

Gnosis Safe multisig wallets are used by institutions and individuals to hold some of the largest quantities of funds on the Ethereum network. The free to use wallet includes multisignature functionality for enhanced security and control over digital assets. It is developed by Gnosis, a blockchain technology company based out of Switzerland and Germany, known…

29/05/2023
3 Tips For Gas Efficient Solidity Smart Contracts

Here are 3 tips which could be considered the low hanging fruit of gas efficient solidity smart contracts. James On YouTube Watch On YouTube: https://youtu.be/xfNHzqkMWEQ |Subscribe Use Correct Modifiers & Declarations This is the simplest way to get some small wins with gas optimisation. Go through your contract and define anything that shouldn’t change as…

24/05/2023
How To Create Your Own Memecoin With Solidity and Uniswap

In this tutorial we will be creating a permissionless, ERC20 memecoin and deploying it with a Uniswap v3 liquidity pool so users can buy it on the decentralized exchange. This tutorial is for demonstration purposes, don’t speculate on memecoins. James On YouTube Watch On YouTube: https://youtu.be/-bVzqtIa0bc |Subscribe The full source code for this is at:…

10/05/2023
Technical Analysis For Crypto Degenerates

For cynics technical analysis is seen as astrology for middle aged white guys for others it is the holy grail, which when mastered, inevitably leads to trading success. The truth is somewhere in the middle, it is undeniable that price action reacts more at some levels than others. It’s important for anyone involved in investing…

27/04/2023
Sign In With Ethereum Tutorial

To sign in with Ethereum using Metamask we will be using the ERC4361 specification that allows Ethereum accounts to authenticate with off-chain services using a standard message format. This technology offer users a self-custodial alternative to centralized identity providers that generally use email:password credentials. In Web3 applications we can improve user experiences and establish a…

11/04/2023
Solidity Callback | Solidity Tips & Examples

A callback function in Solidity allows us to pass a function reference from one contract to another and have it execute as part of an atomic transaction. James On YouTube Watch On YouTube: https://youtu.be/pjm0eOelPXc |Subscribe Let’s first take a look at an example from the Solidity Snippets Github repo. Full code at: https://github.com/jamesbachini/Solidity-Snippets/blob/main/contracts/Callback.sol This code…

10/04/2023
Strings in Solidity | Solidity Tips & Examples

A string in Solidity is a data type used to store text. Working with strings in Solidity can be challenging due to the limitations and efficiency required by the Ethereum virtual machine. This article aims to provide a comprehensive guide on how to use strings in Solidity, covering their properties, limitations, and best practices for…

09/04/2023
Timestamp in Solidity | Solidity Tips & Examples

A timestamp is a numerical value that represents a specific moment in time. It’s often used to track when a certain event occurred or when a piece of data was created or modified. The most common way to represent a timestamp is by using the number of seconds that have elapsed since a specific moment…

08/04/2023
encodeCall in Solidity | Solidity Tips & Examples

From Solidity version 0.8.11 we can use an interface to define a function to pass to encodeCall parameters. encodeCall is a function that allows you to encode a function call with its parameters into a single byte array. This byte array can then be used to make a low-level call to another contract’s function. Here…

07/04/2023
Custom Error Handling in Solidity | Solidity Tips & Examples

Custom error handling enables Solidity developers to efficiently handle reverts and failed transactions including logging parameters. Let’s first take a look at an example from the Solidity Snippets Github repo: Note that the Solidity compiler version must be greater than 0.8.4 to use custom errors. Customer errors are supported by Etherscan and most other block…

06/04/2023
Solidity Libraries | Solidity Tips & Examples

A solidity library is a reusable contract that contains functions that can be called by other contracts. When you import a Solidity library into your contract, you can use the functions provided by the library. How To Import Solidity Libraries In your smart contract, you can import the library by using the import keyword followed…

05/04/2023
Random Numbers in Solidity | Solidity Tips & Examples

Generating a random number in Solidity is not as straightforward as in some other programming languages, because the Ethereum blockchain is deterministic, meaning that multiple execution clients or nodes must come to the same conclusion about the state of the blockchain. For many use cases using the new prevrandao global variable provides “good enough” randomness…

04/04/2023
Conditional Statements & Loops in Solidity | Solidity Tips & Examples

Conditional statements & loops in Solidity are fairly intuitive and follow the conventions of other languages such as Javascript. In this article we will go through some examples of each before looking at the relational operators we can use within these statements. if statement The “if” statement is used to execute a block of code…

03/04/2023
Natspec in Solidity | Solidity Tips & Examples

Natspec comments are important for Solidity developers to understand because sooner or later you will come across a code base that requires you work with them. Proponents will say Natspec makes the code more readable and understandable. While I personally disagree with this and prefer to separate code and documentation, the format is popular and…

02/04/2023
ERC1155 Token Contract | Solidity Tips & Examples

ERC1155 offers a more flexible and efficient way of managing fungible and non-fungible tokens, making it an attractive option for developers who want to create complex digital assets with multiple use cases. In this blog post, we’ll dive into the details of ERC1155 and explore why it’s becoming a preferred choice for Solidity developers looking…

01/04/2023
ERC721 Token Contract | Solidity Tips & Examples

The ERC721 Token contract is the original industry standard for NFTs (Non-fungible tokens). In this article we will look at a simple example and talk about some of the best practices around building ERC721 Tokens. James On YouTube Watch On YouTube: https://youtu.be/B64VBGt3tMU |Subscribe Why Use ERC721 Token ERC721 is a standard interface for NFTs on…

31/03/2023
ERC20 Token Contract | Solidity Tips & Examples

ERC20 tokens have become the de facto standard for creating tokens on Ethereum and are widely used in many DeFi protocols for things like governance and utility tokens. Why Use ERC20 Token Solidity developers use ERC20 tokens because they are the industry standard for fungible tokens (where every token is equal to another one). The…

31/03/2023
Merkle Tree in Solidity | Solidity Tips & Examples

Merkle Trees provide an efficient way to verify data in Solidity. This reduces the gas cost for on-chain storage when validating large data sets such as a large list of addresses. James On YouTube Watch On YouTube: https://youtu.be/NTPpyL4pJG0 |Subscribe How Do Merkle Trees Work Merkle trees are a data structure that allow efficient and secure…

30/03/2023
How To Emit Events in Solidity | Solidity Tips & Examples

A Solidity Event is a way for smart contracts to communicate with the outside world by providing a mechanism for emitting messages that can be observed by external applications. It’s like a signalling message that is broadcast when a certain condition is met within the smart contract. Emitting Events In Solidity Here is a simple…

29/03/2023
Bulk Send Tokens & ETH Contract | Solidity Tips & Examples

Sending payments in bulk can be a tedious and time-consuming process, especially when dealing with a large number of recipients. However, with a Solidity smart contract, bulk payments can be executed in a matter of seconds, providing a more efficient and cost-effective solution for managing bulk transfers. In this article, I will walk you through…

28/03/2023
Multiple Return Values | Solidity Tips & Examples

In Solidity we can multiple return values from a function. This enables us to efficiently move data about within the application flow of a smart contract. In this example we are returning three variables enclosed within brackets. Note that the data types of these variables are defined at the top of the function in the…

27/03/2023
Modifiers in Solidity | Solidity Tips & Examples

Modifiers in Solidity are a way to add a certain condition to functions within a smart contract. They allow developers to define a piece of code that can be reused across multiple functions and contracts, making your code more modular and easier to read. A modifier is defined using the modifier keyword, followed by a…

26/03/2023
Struct in Solidity | Solidity Tips & Examples

A struct in Solidity is a data type that allows you to group together multiple variables of different data types into a single unit. This is useful because it gives us a convenient container to package structured data, it enables us to pack variables into memory slots more efficiently and it allows us to get…

25/03/2023
Ownable Contracts | Solidity Tips & Examples

Ownable contracts in Solidity are used to implement access control for certain functions. The idea is that only the contract owner, who is typically the deployer of the contract, can execute these protected functions. To do this we will first import the OpenZeppelin library Inside our contract we can then add the onlyOwner modifier to…

24/03/2023
Payable Transfers | Solidity Tips & Examples

Payable transfers are one of a number of ways to send ether from a Solidity smart contract to an external address. In this next example we create a fallback function so that any user can send this contract ether and it will get split between the different addresses. Full code at: https://github.com/jamesbachini/Solidity-Snippets/blob/main/contracts/PaymentDivider.sol Payable fails if…

23/03/2023
Solidity Interface | Solidity Tips & Examples

A Solidity interface is code that provides a set of function declarations without any implementation details. Interfaces are used to interact with 3rd party contracts or external systems by defining a common set of functions that both parties agree to implement. Interfaces are used to define a contract’s external-facing functions, which is the only part…

22/03/2023
OpenZeppelin Libraries | Solidity Tips & Examples

OpenZeppelin libraries are popular for building secure smart contracts on top of pre-audited code in Solidity. The framework includes a number of reusable smart contract components, such as token contracts, access control contracts, and math libraries. In this article we will explore the various Libraries available within the OpenZeppelin framework to give you a tool…

21/03/2023
Arrays in Solidity | Solidity Tips & Examples

Arrays are a fundamental data structure in programming, and Solidity is no exception. In Solidity, there are several types of arrays available, including dynamic arrays, fixed-size arrays, and multi-dimensional arrays. Dynamic Arrays Dynamic arrays are the most common type of array in Solidity. These are arrays whose length can be changed during runtime. To declare…

20/03/2023
Get Contract Balance | Solidity Tips & Examples

To get the contract balance in solidity there are a few different methods depending on if you want the Ether balance or an ERC20 token balance. Contract Balance Eth You can use the address type’s balance property to get the balance of any address, including the contract’s own address. The this value is used to…

19/03/2023
Mapping in Solidity | Solidity Tips & Examples

This article explores how mapping in Solidity is used to for storing key->value pairs, where the keys are of a specific data type and the values can be of any data type. Mappings are declared using the mapping keyword, followed by the key data type in parentheses and the value data type after the parentheses.…

18/03/2023
Variables in Solidity | Solidity Tips & Examples

Variables in Solidity can be classified into several categories based on their data types and scope. In this article we will explore all the different uses of variables in Solidity and look at some example code. Variables in Solidity Solidity variables are used to store and manipulate data in our smart contracts. They come in…

17/03/2023
ERC721 vs ERC1155 | Solidity Tips & Examples

Today we will discuss the differences between ERC721 vs ERC1155 smart contracts and the use cases where each is best suited. These are the two most popular types of smart contracts used for the creation of NFTs (non-fungible tokens). James On YouTube Watch On YouTube: https://youtu.be/B64VBGt3tMU |Subscribe ERC721 Smart Contract ERC721 is the original standard…

16/03/2023
The Feynman Technique 2.0

The Feynman Technique is a learning tool developed by the infamous physicist Richard Feynman. It involves breaking down complex concepts into simple terms and explaining them as if you were teaching the subject. In March 2020 Covid lockdowns were imposed and I started creating content based on what I was learning or interested about at…

28/02/2023
Anonymous Developer Tutorial | How & Why You Should Code Anonymously

There are plenty of articles and content about why you should be an anonymous developer for blockchain projects but I haven’t seen much content about best practices and how to actually set up an anonymous development environment. In this article we will cover the following:- Anonymous Developer Video Tutorial James On YouTube Watch On YouTube:…

16/02/2023
Advanced MidJourney Prompt Engineering | Unleash Your Inner Artist

As the leading AI image generator, MidJourney consistently produces stunning, high-quality images that range from the bizarre to the breathtaking. As someone who lacks artistic talent, I’ve taken the time to study and master this tool, and in this post I share my insights and tips for getting the most out of it. Follow my…

19/01/2023
Advanced ChatGPT Prompt Engineering

By now you have probably experimented with ChatGPT and realised the huge potential this “calculator for words” has. In this article I share the results of my research on how to make the most of this powerful tool. Whether you’re using ChatGPT as a personal assistant or in a professional setting, you’ll find some valuable…

16/01/2023
Remixd Tutorial | How To Take The Solidity IDE To The Next Level

I’ve gone full circle from Remix > Hardhat > Foundry > Remix I find that I enjoy coding most when I’m experimenting with ideas and proof of concepts within the Remix IDE at https://remix.ethereum.org However for more serious projects I inevitably find myself moving out of creative mode and into testing mode in either Hardhat…

02/01/2023
How To Debug Solidity Smart Contracts

If you’ve ever received a “gas message” error which makes no sense in Solidity then you’ve probably come across one of it’s greatest flaws. Error reporting and debugging isn’t great for blockchain developers but in this tutorial I’m going to provide some tips, tools and resources to debug Solidity smart contracts. James On YouTube Watch…

09/12/2022
Dynamic Evolving NFTs | How To Create Dynamic NFTs & dApps

Dynamic NFTs include logic that evolves the underlying data that the NFT contract holds. In this example we will build a picture profile NFT that is upgradeable to an alien 👽 All the source code for this project is available at: https://github.com/jamesbachini/WomenWhoCode Dynamic NFT Smart Contract The Solidity smart contracts will comprise of two tokens:…

23/11/2022
Aligning Founders, VC’s and Stakeholders Interests In A Smart Contract

The blockchain sector prides itself on openness and transparency. Except that is when it comes to early stage VC deals and token allocations. In this article we are going to look at an experimental solidity smart contract which lays out terms, vesting schedules and milestone bonuses on-chain. Team Allocations and VC Unlock Schedules This is…

25/08/2022
Dune Analytics Tutorial | How To Create A Dune Analytics Dashboard

In this Dune Analytics Tutorial we will look at how the platform works and get up to speed with creating our own queries, visualisations and dashboards to analyse and present blockchain data. Queries, Visualisations & Dashboards Dune Analytics dashboards are built using a 3 step process. First we make SQL queries to pull data into…

17/08/2022
3 Examples Of How To Use Assembly In Solidity

Ethereum developers can directly use assembly in Solidity to improve the performance of their code. When OpenSea released the Seaport upgrade it reported the use of assembly reduced gas fees by 35% saving it’s users an estimated $460m per year. Today we are going to go through some simple examples of how and when to…

04/07/2022
Solidity for Beginners

Solidity is the programming language used to develop smart contracts on Ethereum and other compatible blockchains. In this “Solidity for Beginners” tutorial I will take you from setting up solidity tools to deploying your first contract. James On YouTube Watch On YouTube: https://youtu.be/yM6oRMdMiTM |Subscribe Tools & Setup We will be starting in Remix which is…

22/06/2022
Solidity Interface Examples | How To Connect The Lego Bricks Of DeFi

Solidity interfaces allow developers to call external contracts from within their own smart contract. This enables us to build on top of the existing DeFi ecosystem. In this tutorial we will be looking at how solidity interfaces work and going through some example code for common tasks. James On YouTube Watch On YouTube: https://youtu.be/GWZmklp7RTg |Subscribe…

24/05/2022
Hardhat Plugins & Hacks For Solidity Developers

Hardhat provides a lot of features out of the box but with the addition of some 3rd party plugins and some additional code snippets we can add custom functionality to streamline our testing and migration processes. Top 3 Hardhat Plugins These plugins add a lot of functionality to make your life as a developer easier…

14/05/2022
Foundry Tutorial | How To Debug & Deploy Solidity Smart Contracts

Foundry is a Solidity Framework for building, testing, fuzzing, debugging and deploying Solidity smart contracts. In this Foundry tutorial we will cover the following: Introduction To Foundry [Video] James On YouTube Watch On YouTube: https://youtu.be/VhaP9kYvlOA |Subscribe Smart contracts are most often written in Solidity but tested and deployed using Javascript frameworks such as Truffle or…

04/05/2022
How To Generate Artwork For NFT’s With Jang.js

This article explains how to generate artwork for NFT’s like cryptopunks where there are 10,000 profile pictures. Most of the NFT generators you’ll find online are designed for simplicity and ease of use for non-developers. I wanted to create something which was customisable and expandable to allow for more innovative NFT collections. Jang.js “Just Another…

08/03/2022
Blockchain Developer Roadmap | A Guide To Learning Blockchain Development

This blockchain developer roadmap lays out a framework for learning blockchain development. It should provide a wealth of resources and information for aspiring blockchain developers. Blockchain Developer Roadmap James On YouTube Watch On YouTube: https://youtu.be/h-IcAZX7250 Understanding The Moving Parts There are a number of roles within the blockchain sector and an understanding of what each…

22/12/2021
How To Create A TradingView Indicator | Easy Pinescript 5 Tutorial

In this Pinescript tutorial we will build out a simple TradingView indicator using the latest version of Pinescript v5. TradingView Indicator Tutorial This video goes through the Tradingview indicator tutorial with more details and code snippets available in the article below. James On YouTube Watch On YouTube: https://youtu.be/gWw6Hv3CuBU Getting Started With Indicators TradingView indicators are…

14/12/2021
Crypto Index Funds | Set Protocol & Index Coop

This article looks at the future of crypto index funds running on DeFi and in particular the Set Protocol and Index Coop. Crypto index funds known as sets provide a single token which represents a managed or fixed fund of digital assets. Index Funds in TradFi and DeFi In traditional finance index funds are the…

12/11/2021
Intermediate Solidity Tutorial | Building On DeFi Lego Bricks With Hardhat 👷

In this intermediate solidity tutorial I’ll be building, testing and deploying a smart contract to rebalance a digital asset portfolio. The idea is to look at how we can work with external smart contracts to start building our own products on the lego bricks of DeFi. The Challenge To create a solidity smart contract to…

26/09/2021
Optimism Tutorial | How To Use Optimism On Ethereum

In this Optimism tutorial we will be looking at what Optimism layer 2 is, how to use it and how to develop smart contracts on the Ethereum layer 2. What is Optimism & Layer 2? Optimism is a layer 2 scaling solution for Ethereum which offers lower transaction fees. For consumers who are used to…

14/07/2021
Markdown Tutorial | How To Get Started With Markdown 🖋

In this markdown tutorial I’ll be showing you how to get started with writing simple markdown for docs and social media before going on to some more advanced concepts and exploring the things you can do with markdown. Markdown Tutorial This video goes through the basics step by step. There are more details, copy &…

30/06/2021
Arbitrum Tutorial | How To Use The Ethereum Layer 2 Solution

This Arbitrum Tutorial explores what Arbitrum is and how it works, the opportunities layer 2’s present for investors and developers, before testing the deployment of smart contracts on the Arbitrum network and calculating gas fee reductions. What Is Arbitrum? Arbitrum is a layer 2 scaling solution for the Ethereum network. The L2 has opened it’s…

29/06/2021
How To Create A New Token And Uniswap Liquidity Pool

In this article I will create a new token and make it available to swap on a decentralised exchange. I’ll be deploying a solidity smart contract to mint an ERC20 token on Ethereum and setting up a liquidity pool on Uniswap v3. Create A New Token & Liquidity Pool [Video] This video provides an overview…

16/06/2021
Solidity Tutorial | For Developers Coming From Javascript, C++, Python

In this Solidity tutorial I’ll be going through the work flow to develop smart contracts on Ethereum using the Solidity programming language. Solidity Developer Tutorial [Video] James On YouTube Introduction To Solidity Smart Contracts Solidity is the programming language of Ethereum and many other blockchains that use the Ethereum virtual machine. A developer will write…

10/05/2021
Twitter Trading Bot | Elon + DOGE = Profit

In this article I’ll share how I built a Twitter trading bot to trade a cryptocurrency called DOGE every time Elon Musk tweeted something mentioning it. I’ll be using NodeJS to query the Twitter API and then executing trades on FTX. Building A Twitter Trading Bot Video James On YouTube The “Elon Effect” Opportunity Anything…

20/04/2021
Sharpe Ratio Explained | How To Calculate Risk Adjusted Returns

In this article we look at how to calculate risk adjusted returns using the sharpe ratio. We look at some modern examples which you can try using the share ratio calculator. Sharpe Ratio Calculator This calculator uses the simplified Sharpe ratio as discussed here. Possibilities Success Chances: % Return: $ Break Even Chances: % Return:…

13/04/2021
Pine Script Tutorial | How To Develop Real Trading Strategies On TradingView

In this pine script tutorial I’ll be showing you how to get started with TradingView scripting for technical analysis and trading strategy development. We will start by looking at how pine script works and a simple example. From there we will move on to inputs and indicators before creating a complete trading strategy using pine…

23/03/2021
DeFi Passive Income | How To Generate Yield On Crypto Assets

This ultimate how to guide will show you how to earn a passive income on your crypto holdings. We will start by looking at different types of DeFi passive income and how it works. Then I’ll explain how liquidity providers earn transaction fees and explore market leaders including Uniswap, Pancake Swap, Pangolin and Raydium. Finally…

16/03/2021
Deribit Review | Read This First

Deribit is the leading options trading platform for cryptocurrencies. In this article I’ll be doing a comprehensive Deribit review and providing insights and strategies for options trading on deribit.com Deribit Demo [Video] James On YouTube Bitcoin Futures & Options The Deribit brand combines Derivatives with Bitcoin and these derivatives come in two forms futures and…

09/03/2021
Solana Tutorial | Building Smart Contracts & dApps For The Solana Hackathon

This Solana tutorial goes through a step by step process of setting up a development environment for Solana, writing and deploying smart contracts and my experiences with entering the Solana Hackathon. Getting Started With Solana Solana is a high performance modern blockchain with impressive throughput capabilities. It can handle 50,000 transactions per second which makes…

01/03/2021
Separating Signal From Noise on WallStreetBets [Niche Website]

This case study looks at how I went about building a one page website around the trending WallStreetBets community. Creating A Niche Website To Filter WallStreetBets [Video] The Problem & A Simple Solution Starting With A Script Lean Methodology For Niche Websites Marketing A Niche Website Niche Website Monetisation & Financials Conclusion Creating A Niche…

01/02/2021
Digital Marketing Overview | Beginners Guide

In this beginners guide I provide a digital marketing overview of how to setup and run online marketing campaigns. Check out the video and there’s more detailed information below and in the digital marketing tutorials section. [Video] Digital Marketing For Beginners How Online Marketing Works Performance Marketing Process Analytics & Tracking Website, Landing Page Design…

09/12/2020
Direct Linking | How To Set Up Quick Affiliate Campaigns 🏹

In this article we look at how direct linking affiliate offers works including a real world campaign setup video. What Is Direct Linking? Benefits Of Direct Linking Finding Affiliate Offers Finding A Traffic Source Testing & Initial Results Optimizing Direct Link Campaigns Scaling Up Affiliate Campaigns 3 Tips For Direct Linking Video Example Direct Linking…

17/11/2020
Custom QR Code Design | How To Create Custom QR Codes For Marketing

Here is an example of a custom QR Code which you can scan with any camera app to get a link back to this website In this article I’m going to show you how you can create these using a free tools. How Do QR Codes Work Generate QR Code Link Import QR Code To…

27/10/2020
Brand Narrative | How To Create Narratives With Brand Storytelling 🖋️

This module is part of a free online course where you can learn digital marketing. Brand Narrative & The Art Of Storytelling [Video] How Narratives Affect Business & Markets The Why That Drives Your Company Building A Brand With A Strong Narrative 3 Brand Narrative Examples Expressing Narratives With Brand Storytelling How To Share Your…

22/09/2020
5 Retargeting Examples| Remarketing Strategies With Facebook & Google Ads

This module is part of a free online course where you can learn digital marketing. Here are some retargeting examples of how to run effective remarketing campaigns on Google & Facebook Ads. As I go through the examples I will be introducing new concepts and more advanced retargeting methods. Content (Re)Marketing Bombardment URL & Event…

04/09/2020
Creating Google Ads | Tips, Tools & Strategies

This article is part of a free online course where you can learn digital marketing. In this module I’ll be showing you how to create Google Ads effectively to get the best return on ad spend. Creating Google Ads Video Where Google Displays Ads Setting Up Google Ads Campaigns PPC Keyword List Tool Tracking Conversions…

17/08/2020
How To Monetise Your Website | 8 Ways To Make Money Online 💰

This article is part of a free online course where you can learn digital marketing. The following 8 methods are the most effective ways to monetise your website. Banner Ads Affiliate Marketing Accept Donations Consulting Merchandise Sponsored Content / Links / Shoutouts Creating Digital Products Selling The Site The Passive Income Spectrum 8 Ways To…

08/08/2020
Copywriting for Websites | Marketing Psychology Secrets

This article is part of a free online course where you can learn digital marketing. This article provides original research on how copywriting for websites converts visitors to customers and how to write better sales copy on your next website or landing page. 32 Copywriting Tricks Learned From Analysing 210 Landing Pages Marketing Psychology Concepts…

04/08/2020
SEO Content | How To Rank On Google 🕵️

This article is part of a free online course where you can learn digital marketing. In this article we are going to go through the complete process of creating SEO content that ranks at the top of Google. SEO in 90 Seconds What Content Ranks Well On Google Keyword Research High Click Through Rate Titles…

27/07/2020
Browser Automation With Javascript

In this article I am going to demonstrate how anyone can learn some simple code to automate common tasks using a standard web browser. Browser automation is a great tool for productivity and scaling up repetitive tasks. James On YouTube What Can Be Automated and Why? Have you ever found yourself carrying out the same…

20/06/2020
CRO | Conversion Rate Optimisation

This article is part of a free online course where you can learn digital marketing. Conversion rate optimisation or CRO is the process of making a website, landing page or app convert more visitors into leads and customers. What is CRO and do I need it? What is the Average Improvement to Conversion Rate? How…

17/06/2020
Deno JS | Deno vs Node.JS

Deno is a Javascript and Typescript runtime from the creator of Node.js For anyone that doesn’t know Node.js is a server-side Javascript runtime. It’s used by millions of projects across the globe and powers the backends and API’s of many of the world’s leading websites. Then came Deno (aka Deno.js or Deno JS), an improved…

10/06/2020
What is Online Marketing? | A Definitive Guide

This article is part of a free online course where you can learn digital marketing. Introduction In this document I explain how online marketing works, provide online marketing tips and show how online marketers make money. There is a deep dive into building web properties, which traffic sources are being used and how to scale…

30/05/2020
ReasonLIGO | Building Smart Contracts & Dapps On Tezos

Tezos smart contracts are compiled from a custom low level language called Michelson. For web developers however learning a new low level programming language is a barrier to entry… Enter LIGO and specifically ReasonLigo. ReasonLIGO is the most accessible way to develop smart contracts for web developers. ReasonLIGO is based on ReasonML which is based…

27/05/2020
How do you turn a website into an app in 7 steps

This is a step by step guide to using a open-source package called Cordova to turn a website into mobile app on Android and iOS. I’ll be using a windows device for this but all the packages are also available for a Mac. To publish an app to the iOS app store you need to…

13/05/2020
Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions

What are micro conversions? Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behaviour and optimise advertising and landing pages faster. They are generally not directly linked to key performance indicators for an advertising campaign but can be used to scale (increase traffic volumes) more effectively. James…

27/02/2020
8 Tips For The Perfect Blog Post

This is the revised 2020 complete guide to the best practices when creating content for your blog. You can use this framework to create a “perfect blog post” and move your site up the search engine rankings. James On YouTube The Title The title or headline of a blog post should be a close match…

22/02/2020
How to encrypt text file in Visual Studio Code (VSCode)

I wanted a way to quickly encrypt and decrypt text files in VSCode using a memorised pass phrase so I created an easy to use plugin to encrypt text in Visual Studio Code. VSC has become the text editor of choice for most developers and it is relatively simple to create and publish a plugin…

26/01/2020
Setting up HTTPS (SSL) with Cloudflare and WordPress

If you are just running a wordpress blog or simple website you can setup Cloudflare to manage SSL for you. Cloudflare acts as a proxy between your website and the user. I recently setup Cloudflare which provides a SSL certificate with their free account plan. Step 1. Setup Cloudflare Register for an account. Then select…

12/08/2019
Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels

Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it has a direct influence on their profits. Retargeting (or remarketing) tracking is important because by building an audience we can launch cost-effective marketing…

27/06/2016
What is required to dominate an online niche?

Here is a checklist of factors that need to be taken into account when building an online business. Money Site (main website) High Converting Optimised Landing Page Effective Sales Funnel Lead Magnet / Lead capture methods Designed for user The money site is where prospects will be converted to leads. An effective sales funnel is…

03/01/2016
7 easy ways to make money with affiliate marketing

Build a blog and setup adsense banners This is where most affiliates start, all you need is a domain name and a wordpress installation with some hosting. Build your blog, do some guest posts, read about SEO and hope Google sends you some traffic. Monetisation is usually done with Google Adsense which means selling advertising…

08/10/2015
How to choose offers from an affiliate network

The most useful bit of information you can get from your affiliate manager is what offers are running the most volume. This is the only data I ever ask AM’s for because it tells me in no uncertain terms what is competitive on the network at the moment. AM’s are notorious for bombarding us with…

03/09/2015
Setting Up Retargeting Pixels for Adwords and Facebook

Retargeting works by placing a image pixel or code snippet on your website. You can then launch advertising campaigns targeted at those specific users that have visited the page and “seen” the hidden pixel. This is how to set it up… Facebook Go to Ads Manager > Audiences > Create Audience > Custom Audience >…

06/05/2015
SEO for Fun and Profit

SEO Summary Search engine optimisation can be broken down into onsite and offsite factors. Onsite Factors Domain age Domain relevance (Topics throughout site) Domain name relevance (keyword.com) Domain registration factors such as renewal date and private whois Site speed, page load times Site freshness, new daily content Title relevancy Keywords in meta description H1 tag…

05/04/2015
How to fill out a W8-BEN form

Updated March 2020 What is a W8BEN form? Officially a W8-BEN or W8-BEN-E form is a “Certificate of Foreign Status of Beneficial Owner for United States Tax Withholding and Reporting” This essentially means if you are not a US resident but are working with US companies then you need to sign this form to declare…

28/01/2015
How To Optimise Online Affiliate Marketing Campaigns

This is going to be another long post about a seemingly boring topic of optimisation. If you ask a hundred affiliates how they optimise a campaign 90% of them will tell you they just get a feel for it. Very few affiliates actually have a set process or mathematical formula they use when optimising. Whether…

08/01/2015
How To Make Money Online

Historians will look back at this period of time as an information revolution in the same way we look back at the industrial revolution. In the space of 30 years we have gone from basic communications to having a small portable device connected to a network capable of delivering answers to any question, maps, shopping…

05/12/2014